Zeta Global - Senior Director - Customer Advocacy and Insights
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 10+ years of experience in customer programs, customer success, product marketing or community/engagement roles within B2B SaaS. • Demonstrated experience building and running a Customer Advisory Board, structured Voice of Customer program and leading C-suite programs. • Strong ability to synthesize qualitative and quantitative feedback into themes, opportunities, and clear recommendations for Product and Product Operations. • Experience owning customer survey programs (e.g., NPS, CSAT) including questionnaire design, sampling/cadence, analysis of drivers, and stakeholder-ready reporting (experience with common survey/VoC platforms and BI tools a plus). • Operational rigor: comfortable defining processes, maintaining a feedback repository, and driving a closed-loop system with clear owners, SLAs, and follow-through. • Tools: Salesforce, Qualtrics (or similar survey/VoC platforms), Zoom/webinar platforms, and customer gifting/engagement tools (e.g., Sendoso); experience with ZMP a plus. • High ownership and bias to action—able to independently set priorities, manage multiple workstreams, and deliver on timelines. • Executive presence and facilitation skills; confident engaging with senior customer stakeholders and internal leaders. • People leadership experience (managing FTEs and/or internship programs), including hiring, coaching, and delivering clear performance feedback. • Experience planning and running customer-facing events and programs (virtual and in-person), including agenda design, speaker/stakeholder management, and capturing measurable outcomes (insights, references/advocacy, engagement). • Experience managing customer advocacy/reference motions (customer stories, reference matching, review generation); familiarity with advocacy/reference management platforms is a plus. • Customer-first mindset with the ability to probe for root cause, separate symptoms from needs, and frame tradeoffs for product decision-making.
Responsibilities
• Own the Customer Advisory Board (CAB) program including member strategy, recruitment, governance, meeting agendas, facilitation, and executive-ready readouts. • Own the Customer Advisory Board (CAB) program • Lead the Voice of Customer (VoC) system for Product by consolidating feedback from CAB, customer calls, support themes, renewals, implementations, and user communities into a single, structured view. • Lead the Voice of Customer (VoC) system for Product • Support beta and early access programs that validate product direction, capture structured learnings, and feed launch readiness with clear insights and recommendations by providing access to client participants that can deliver sharp insights and critical feedback. • Support beta and early access programs • Drive closed-loop follow-through on customer feedback by partnering with Customer Success, Support, Product Ops, and Product Management to define action plans, owners, and response cadences, translating themes into prioritization inputs and customer-visible updates. • Drive closed-loop follow-through on customer feedback • Own customer advocacy management and tracking across client references, online reviews, and customer stories. Recruiting and onboarding advocates, managing approvals/readiness, maintaining a centralized inventory, matching advocates to requests, and reporting usage and impact. • Own customer advocacy management • Build the VoC operating model with Product Operations including standardized feedback capture across touchpoints, intake workflows, tagging/taxonomy, tooling hygiene, and reporting that makes feedback easy to find and act on. • Build the VoC operating model • Align VoC insights with Product Marketing and GTM teams to inform positioning, release communications, and enablement—ensuring we reflect real customer language, needs, and objections. • Align VoC insights with Product Marketing and GTM • Own NPS/CSAT customer survey programs defining design, sampling/cadence, governance, and translating results into clear drivers and prioritized actions by connecting quantitative trends with qualitative VoC themes and verbatims. • Own NPS/CSAT customer survey programs • Lead customer marketing communications tied to VoC, product updates, and advocacy • Plan and execute customer events that drive insight and advocacy (e.g., CAB in-person sessions, roundtables, user groups, conference meetups) in partnership with Product Marketing/Field Marketing—owning run-of-show, content inputs, post-event feedback capture, and stakeholder readouts. • Plan and execute customer events that drive insight and advocacy • Report on VoC trends and outcomes through recurring dashboards and stakeholder updates that highlight top themes, progress, decisions made, and impact. • Report on VoC trends and outcomes
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $170,000 - $185,000.00, depending on location and experience. • $170,000 - $185,000.00 • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
Similar Jobs
No credit card. Takes 10 seconds.