NexGen Cloud - Events Marketing Manager

• Event Strategy & Calendar Ownership • Own and drive the annual Hyperstack events calendar — proactively identifying where our target customers will be and ensuring Hyperstack has a compelling, well-planned presence • Build a structured events pipeline spanning external exhibitions and conferences, hosted customer events, partner co-events, side events, and community activations • Prioritise events based on pipeline opportunity, customer relevance, and brand impact — not just visibility — and maintain a clear view of expected pipeline contribution per event before committing budget • End-to-End Event Execution • Take full end-to-end ownership of every Hyperstack event from ideation through to execution and post-event pipeline reporting • Manage all logistics including travel, accommodation, venue booking, booth build, merchandise, event branding, and on-site coordination • Ensure all meeting rooms, external venues, and event spaces are booked, organised, and branded appropriately where required • Design and deliver standout event experiences — going beyond traditional booth builds to identify creative brand impact opportunities that generate real attention and maximise pipeline opportunity • Lead Generation & Lifecycle Management • Own the full lead lifecycle for every event — from pre-event outreach and audience warming, through on-site capture, to post-event follow-up and handoff to Sales • Build and execute pre-event marketing campaigns to drive awareness, book meetings, and maximise attendance quality before the event even starts • Coordinate structured post-event follow-up sequences with the Sales team, including invitations to webinars, internal events, and future activations • Report on event performance with pipeline as the primary metric — tracking leads generated, pipeline created, pipeline influenced, meetings booked, and ROI per event, with structured reporting delivered to Sales and Marketing leadership • Build and nurture relationships with AI and tech communities to run local events, host talks, and create networking opportunities that drive both new customer acquisition and customer retention • Organise and manage side events running alongside major industry conferences — including panels, customer roundtables, partner dinners, and sponsored meetups • Develop Hyperstack's own event space as a community hub, bringing in speakers and facilitating conversations that position us as a key voice in the AI infrastructure conversation • Hospitality & Customer Experience Events • Plan and deliver high-quality hospitality events for current customers — from curated days out to hosted stand-up receptions — ensuring every touchpoint reinforces relationship quality • Work closely with Sales and Account Management to identify the right customers for the right hospitality moments • Manage vendor relationships, budgets, and logistics for all hospitality activations • Partner & Co-Marketing Events • Liaise with Hyperstack's Partnerships team to identify and deliver co-marketing and co-exhibiting opportunities with key partners. • Build relationships directly with partners' events teams to ensure joint activations are well-planned, dual-branded, and commercially impactful • Explore and execute dual-branding opportunities that extend our reach into partner audiences • Brand & Creative Direction • Bring a strong creative eye to event design — including booth concept, merchandise design, branded materials, and the overall event experience • Ensure all event presence is visually consistent with Hyperstack brand guidelines while still finding room for creativity and differentiation • Continuously push the boundaries of what 'exhibiting' looks like — exploring sponsorships, speaking slots, interactive experiences, and ambient brand moments • We’re more interested in how you think and work than in a perfect CV. You’ll likely bring a combination of the following: • how you think and work • Essential • 5+ years of experience in events and/or community marketing, ideally within the AI, cloud, or wider tech sector • Proven track record of owning end-to-end event delivery — from planning through execution to reporting — across a variety of event formats • Strong commercial mindset with a clear understanding of how events generate pipeline — you know how to measure it, report on it, and use it to justify and optimise future event spend • Experience managing pre- and post-event lead nurture campaigns and working closely with Sales teams to ensure seamless handoffs • Exceptional organisational skills and the ability to manage multiple events, deadlines, and stakeholders simultaneously • A genuine creative eye — for event design, merchandise, experiential moments, and brand presence • Strong communicator and relationship-builder, equally comfortable managing internal stakeholders and external partners