iwoca - UK PR Manager
Requirements
• At least 5+ years of experience in a role where you were producing high quality content, for example in marketing or PR. • Excellent writing skills with the ability to craft data-driven stories, press releases, briefing materials, and media pitches that cut through. • Proven ability to work at pace across multiple projects simultaneously, with strong organisational and project management skills. • PR experience, bonus if you have a number of years in tech/fintech or B2B technology sectors. • Experience managing product launches and translating complex propositions into accessible narratives. • Experience working in-house at a high-growth tech, fintech or financial services company. • Confident working with C-suite executives and senior stakeholders, providing counsel on media strategy issues. • Commercial awareness and understanding of what drives media coverage in fintech and SME finance. • Experience working with external PR agencies and managing agency relationships. • Familiarity with media monitoring tools (e.g., Signal AI, Cision) and ability to analyse coverage data to inform strategy. • Demonstrable track record of securing tier-one coverage in outlets such as FT, Times, Telegraph, and relevant trade press. • At iwoca, we look to hire smart, passionate, humble individuals with a growth mindset. We prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. • We value thought and skill diversity and encourage you to explore new areas of interest to help us innovate and improve our products and services. • Our friendly and inclusive environment, combined with our flexible work policies, ensures that you'll have the perfect balance between work and life, empowering you to thrive both personally and professionally. • We put a lot of effort into making iwoca a brilliant place to work: • Offices in London, Leeds, Berlin and Frankfurt with plenty of drinks and snacks • Events and clubs, like bingo, comedy nights, yoga classes, football, etc.
Responsibilities
• Own and evolve new data-driven PR campaigns for the Top 25 UK Cities for SME Jobs. This includes refining methodologies if needed, analyzing latest data, crafting narratives for regional and national media, and challenging existing approaches to create new stories from scratch using other datasets like HMRC or Bank of England. • Analyze year-on-year business creation trends in Companies House data to identify entrepreneurial hotspots as part of the Business Hotspops campaigns; own full process including data extraction, analysis, narrative development, and media execution. • Commission original survey research twice a year capturing timely SME sentiment by working with established research partners to design questionnaires for generating "business news" coverage that responds to current events or market changes.
Benefits
• Medical insurance from Vitality, including discounted gym membership • A private GP service (separate from Vitality) for you, your partner, and your dependants. • 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave • A one-month, fully paid sabbatical after four years. • Instant access to emotional and mental health support. • 3% Pension contributions and share options. • Generous parental leave and a nursery tax benefit scheme to help you save money. • Cycle-to-work scheme and electric car scheme. • Two company retreats a year, we’ve been to France, Italy, Spain, and further afield. • And to make sure we all keep learning, we offer: • A learning and development budget for everyone. • Company-wide talks with internal and external speakers. • Access to learning platforms like Treehouse.
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