kodex - Field Marketing Lead - Private Sector
Requirements
• Field marketing at scale: 5+ years in B2B SaaS marketing with at least 2 years in field marketing at a company with an enterprise sales motion. • Pipeline ownership: you've been on the hook for a number, not just events run, and you can name the field programs you've tied directly to closed or influenced revenue. • Sales partnership track record: real partnership with a VP Sales or equivalent - named partner, named cadence, named outcomes. • Tactical operating rigor: comfortable owning enablement alongside sales (list pulls, account selection, follow-up handoffs). • Tooling fluency: HubSpot / Marketo / Salesforce / On24 / SplashThat or equivalent. • AI fluency: you use AI tools day-to-day to accelerate the work. • Builder mindset: you've built or scaled the field playbook somewhere between Series C and Series D - you write the playbook, you don't wait for it. • Enterprise motion focus: excited by enterprise sales motion (not consumer, not mid-market). • Started your career in sales or demand gen before specializing into field. • ICP fluency in legal, compliance, fraud, T&S, or security adjacencies.
Responsibilities
• STRATEGY & PIPELINE OWNERSHIP • Own the private sector field strategy: which events to bet on, which accounts to activate, and how to convert in-person interactions into closed pipeline. • Partner with Sales to identify the personas and ICPs we need to reach, and design field activations that bring them to the table. • Build the operating cadence with sales leadership: account targeting, list pulls, follow-up handoffs, post-event measurement. • SALES PARTNERSHIP • Operate as an extension of the sales team - earn trust through pipeline contribution, not events run. • Co-build OKRs with marketing and sales leadership tied to field-influenced pipeline. • Make sales reps look good - shoutouts at deal close are a leading indicator the partnership is working. • PROGRAMS & EXECUTION • Plan and execute the private sector event calendar: customer events, road shows, third-party trade shows, EBCs, dinners, and account-based activations. • Own campaign execution alongside the events: landing pages, outreach copy, registrant nurture, and post-event follow-up sequences. • Manage budget and vendor relationships across the private sector field portfolio. • AI-ENABLED OPERATIONS • Use AI tools to accelerate the work - landing pages, draft copy, campaign briefs - so the team operates with the leverage of a much larger team. • Build documentation and processes that scale alongside the function.
Benefits
• Remote-first within the U.S. • Company offsites in exciting locations. Past trips include Seattle, Miami, Nashville, and San Francisco. • Competitive salary and meaningful equity. • Unlimited PTO + 14 company holidays. • 12 weeks of fully paid parental leave, with a flexible return-to-work policy. • Comprehensive medical, dental, and vision plans. • 401(k) retirement plan. • Dynamic Environment: work on impactful, high-priority matters with opportunities for professional growth. • Equal Employment Opportunities at the Company • Kodex is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Kodex believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
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