Blackthorn.io - Field Marketing Manager
Requirements
• 2–4 years of B2B field marketing, event marketing, or integrated marketing experience, ideally in SaaS or tech. • Demonstrated ability to plan and execute live and virtual events, and webinars end-to-end. • Experience partnering with demand generation, content, and sales on integrated event campaigns. • Strategic mindset: You think beyond logistics to how events drive brand, pipeline, and customer outcomes. • Strong project management skills with the ability to manage multiple concurrent events. • Experience owning an event budget. • Working knowledge of Salesforce, including campaigns, lists, and basic reporting. • Excellent written and verbal communication skills. • Comfortable in a fast-paced, globally distributed, remote-first environment. • U.S.-based and eligible to work in the U.S. • Willing to travel approximately 15–25% for events. • Familiarity with Blackthorn-adjacent verticals (higher education, non-profit, healthcare). • Hands-on with event tech (Blackthorn, Cvent, Splash, Bizzabo) and webinar platforms (Zoom Webinars, Goldcast, ON24). • Marketing automation experience (preferably Pardot). • Partner or co-marketing experience.
Responsibilities
• Event Strategy & Management • Build and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline. • Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation. • Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand. • Maintain a single source of truth for upcoming events, status, and outcomes across the team. • Field & In-Person Event Execution • Lead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel. • Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals. • Brief and prepare Blackthorn staff attendees for each event. • Cross-Functional Collaboration • Partner with Demand Generation to plan promotion, registration, and follow-up motion for every event. • Coordinate with Content on event messaging, speaker prep, and supporting assets. • Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up. • Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence. • Virtual Events & Webinars Execution • Support webinar and virtual event production. • Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up. • Act as stage manager/producer for each event to ensure smooth production for speakers and attendees. • Event Reporting • Event Reporting • Manage event data in Salesforce, including campaigns, lists, and attribution. • Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline. • Deliver post-event reporting and recommendations to inform future investment. • Budget Management • Budget Management • Own the field marketing budget and track spend against plan across event types. • Make recommendations on event mix and investment levels based on ROI. • A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through occasional team meetups (as we're remote). Challenge. We're trying to move as quickly as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life, "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this. • While we are a remote-first culture, we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI
Benefits
• An incredible team of smart and supportive people • A deep feeling of satisfaction and completion • Fully remote global team working from home • Stock options for every employee • Flexible work week • $400 office stipend • Maternity/Paternity leave • Student loan debt assistance • Pledge 1% - time off during the year for helping nonprofits • Health insurance contribution (if in the US) • Children's 529 college fund assistance (if in the US) • Blackthorn turns any organization's Salesforce® CRM into event planning software powered by their connected data. We're a growing, distributed team with teammates across the globe, and we build Salesforce-native tools that help teams create events, engage attendees, process payments, and measure success — all without leaving their CRM. Our customers range from tiny nonprofits to global corporations, and our products are known for going live in hours, not weeks. We believe the best enterprise software should feel as intuitive as the apps you use every day. • Most event management tools force teams to juggle disconnected systems, wrestle with flimsy integrations, and spend more time syncing data than planning events. We're building the alternative: a connected platform inside Salesforce that gives organizations richer analytics to prove event ROI, better attendee experiences through personalization and automation, and the flexibility to fit any workflow. Every feature we ship helps our customers spend less time on logistics and more time on the events themselves.
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