actian - Corporation - Field Marketing Manager [gn] EMEA
Requirements
• 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics. • Proven track record in building and executing regional, multi-channel marketing plans within budget. • Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement. • Strong project management skills with the ability to prioritise and manage multiple deadlines and stakeholders independently. • Excellent written and verbal communication in English and French; additional European language skills such as Spanish or Italian are a plus. • Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email. • Comfortable using a variety of MarTech tools to support campaign delivery and reporting. • This role requires approximately 30% travel across the assigned region, including attendance at industry events, customer meetings, partner engagements, and internal sales activities.
Responsibilities
• Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback. • Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional priorities, budget, and available marketing resources. • Provide guidance to Sales and SDR teams on how to best leverage marketing programs, campaigns, events, and content to support pipeline and account engagement objectives. • Execute regional marketing programs in partnership with Sales, ensuring activities support agreed business priorities, pipeline goals, and customer engagement objectives. • Collaborate with global and regional marketing teams to ensure UK and Southern Europe priorities are reflected in broader campaigns and initiatives. • Plan and execute field marketing activities including third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing, coordinating with agencies and internal teams where required. • Support strategic account initiatives by aligning marketing activities with account priorities and regional sales objectives. • Partner closely with SDR teams to support event follow-up, campaign execution, and strategic account engagement activities. • Adapt global campaigns, programs, and content for regional audiences to ensure local relevance and effectiveness. • Coordinate regional PR, influencer, and community engagement activities to increase awareness and support regional marketing objectives. • Identify and develop customer advocacy opportunities, including customer stories, references, speaking opportunities, and event participation. • Lead regional trade show planning and event logistics, working with internal stakeholders, agencies, venues, and third-party organisers. • Monitor, measure, and report on marketing activity performance, providing recommendations to improve future results and maximise return on investment. • Manage regional marketing budgets and ensure activities are delivered effectively and in line with agreed objectives.
Benefits
• Be part of a fast-growing, innovative company shaping the future of Data Intelligence. • Work in a collaborative, inclusive, and high-performance environment. • Competitive compensation and opportunities for career growth. • Attractive career and training opportunities • Appreciation, trust and respect on all levels • Work-life balance in a home office with flexible working hours • State of the artwork equipment • Work & travel in an international environment • Team events, trade fairs and seasonal on-site company parties
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