oscilar - Inbound & Performance Marketing Manager
Requirements
• Partner with or directly run technical SEO, AEO, and GEO audits • Collaborate with the content team on keyword strategy and content briefs • Scale AI-assisted blog production • PAID CHANNEL OPERATOR • 5–7+ years in B2B marketing with at least 3 years running paid channels hands-on • Deep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accounts • Track record of scaling a paid channel into a compounding pipeline source • Comfortable with six-to-seven figure annual spend and the forecasting that comes with it • WEBSITE & CRO OWNER • Have shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar) • Run CRO programs with real statistical discipline — you know when a lift is real and when it is noise • Comfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reporting • EXPERIMENTATION MINDSET • You default to launching and iterating, not perfecting before shipping • Comfortable designing lightweight tests across channels and doubling down on what works • You measure what matters but don't let imperfect data paralyze you • COMFORT WITH AMBIGUITY • You can stand up a new channel without a playbook or a vendor holding your hand • You have scaled paid programs at a company where attribution was messy and budgets were contested • Resourceful: you figure it out rather than wait for someone else to figure it out for you • AI-NATIVE OPERATOR • Daily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools • You reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one-off tool • You have opinions on where AI belongs in the marketing stack and where it does not • SEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content production • Comfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineer • Marketing at a company selling to financial institutions or regulated industries • Growth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data work • Marketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment) • Worked at a company in the $5M–$50M ARR scaling phase
Responsibilities
• Launch paid campaigns weekly across Google, LinkedIn, and emerging channels • Run an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding tests • Ship landing pages and site updates without waiting on design or engineering cycles • Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation • Partner with BDRs on inbound lead routing, follow-up sequences, and signal-based outbound • Brief creative, manage vendors, and run agencies only when in-house execution is not the right call • Own every paid dollar, every landing page, and every inbound conversion point from Day 1 • Inherit a clean slate on measurement — no legacy attribution debt to unwind, just foundations to build • Run the channels that feed our largest growth motion: enterprise banks and fintechs • Operate with high autonomy, real budget, and a team that values execution over planning • If you've read this far and don't check every box but are convinced this role has your name on it, send a cold outbound email to [email protected] that makes us want to reply. • Bonus points if you include a paid campaign you ran, a landing page you shipped, or an attribution hack that worked better than it should have. • We'll read every one.
Benefits
• Mission-driven teams: Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer. • Ownership and impact: We believe in extreme ownership. You'll be empowered to take responsibility, move fast, and make decisions that drive our mission forward. • Innovate at the cutting edge: Your work will shape how modern finance detects fraud and manages risk. • Compensation: Competitive salary and equity packages, including a 401k plan • Flexibility: Remote-first culture • Health: 100% employer-covered comprehensive health, dental, and vision insurance (US) • Balance: Unlimited PTO policy • Culture: Family-friendly environment with regular team events and offsites • Development: Strong learning and professional development opportunities • Impact: Help make the internet safer by protecting online transactions
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