Rain - Marketing Manager LATAM
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 7–10 years in B2B marketing, with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure • Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling • Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes • Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders • Full professional proficiency in Spanish; Portuguese strongly preferred. Strong written skills for localization • Cross-functional partner. Thrives working with BD, Product, Legal/Compliance, and Design across time zones • Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows • Based in LATAM (or ability to frequently travel to the region); willing to travel ~25–40% for partners and events • Track record building B2B marketing plans 0→1 • Experience marketing to banks and regulated institutions in LATAM • Network among regional media, communities, and event organizers • Experience commissioning original research or market surveys for credibility and demand gen • Managed external agencies and built small, high-leverage teams • Things that enable a fulfilling, healthy, and happy experience at Rain: • Unlimited time off 🌴 Unlimited vacation can be daunting, so we require Rainmakers to take at least 10 days off. • Flexible working ☕ We support a flexible workplace. If you feel comfortable at home, please work from home. If you’d like to work with others in an office, feel free to come in. We want everyone to be able to work in the environment in which they are their most confident and productive selves. New Rainmakers will receive a stipend to create a comfortable home environment. • Easy to access benefits 🧠For US Rainmakers, we offer comprehensive health, dental, and vision plans for you and your dependents, as well as a 100% company subsidized life insurance plan. • Retirement goals💡Plan for the future with confidence. We offer a 401(k) with a 4% company match. • Equity plan 📦 We offer every Rainmaker an equity option plan so we can all benefit from our success. • Rain Cards 🌧️ We want Rainmakers to be knowledgeable about our core products and services. To support this mission, we issue a card for our team to use for testing. • Health and Wellness 📚 High performance begins from within. Rainmakers are welcome to use their card for eligible health and wellness spending like gym memberships/fitness classes, massages, acupuncture - whatever recharges you! • Team summits ✨ Summits play an important role at Rain! Time spent together helps us get to know each other, strengthen our relationships, and build a common destiny. Expect team and company off-sites both domestically and internationally.
Responsibilities
• Regional GTM & planning. Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars. • Regional GTM & planning. • Target account strategy. Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks). • Target account strategy. • Partner & field marketing. Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays. • Partner & field marketing. • Localization & product marketing. Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house. • Localization & product marketing. • Content for the region. Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments. • Content for the region. • Events & activations. Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI. • Events & activations. • Comms & PR. Coordinate regional PR/earned moments with HQ comms and agencies. • Comms & PR. • Measurement. Be accountable for pipeline influence in-region; report insights and iterate quickly. • Measurement. • Enablement. Build regional sales decks, talk tracks, objection handling, and case studies. • Enablement. • Agency & vendor management. Source and manage regional specialists (events, creative, PR, translators, etc.). • Agency & vendor management. • Feedback loop. Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain’s overall strategy. • Feedback loop.
Benefits
• Retirement goals💡Plan for the future with confidence. We offer a 401(k) with a 4% company match. • Retirement goals • Equity plan 📦 We offer every Rainmakers an equity option plan so we can all can benefit from our success. • Equity plan • Rain Cards 🌧️ We want Rainmakers to be knowledgeable about our core products and services. To support this mission, we issue a card for our team to utilize the card for testing. • Rain Cards • Health and Wellness 📚 High performance begins from within. Rainmakers are welcome to use their card for eligible health and wellness spending like gym memberships/fitness classes, massages, acupuncture - whatever recharges you!Team summits ✨ Summits play an important role at Rain! Time spent together helps us get to know each other, strengthen our relationships, and build a common destiny. Expect team and company offsites both domestically and internationally. • Health and Wellness • Team summits
No credit card. Takes 10 seconds.