oscilar - Content Marketing Manager
Requirements
• CONTENT GENERALIST WITH RANGE • 5–7+ years in B2B content, brand, or editorial roles • Portfolio shows range, not just one format done well ten times • DISTRIBUTION-FIRST THINKER • You do not write content and hope it finds an audience — you design for the channel before you start • Deep familiarity with LinkedIn, Twitter, Reddit, YouTube, search, email, and podcast ecosystems • You have launched a new channel from zero and know what the first 90 days look like • KNACK FOR QUANTITY • You ship at a volume most content marketers consider reckless — and somehow the quality holds • You have opinions on where polish adds pipeline and where it just slows you down • Comfortable making the call to publish when it is 80% right and iterate in public • B2B BRAND INSTINCT • You understand how content compounds into brand in B2B and software specifically • You can name the companies doing this well right now and explain why • You know the difference between "content that ranks" and "content that builds a brand" — and you can do both • AI-NATIVE OPERATOR • Daily operator of Claude Cowork and Claude Code, or equivalent agentic AI tools • You have built content pipelines powered by AI and can show receipts • You reach for an AI agent before you reach for a freelancer • You have strong opinions on where AI belongs in content production and where a human has to hold the pen • Content marketing at a company selling to financial institutions or regulated industries • Journalism, editorial, or longform writing background • Video production fluency — scripting, directing, or editing short-form content yourself • Podcast production experience, from booking to post-production • Comfort shipping webapps or microsites with GitHub and Vercel (or similar) for content campaigns • Worked at a company in the $5M–$50M ARR scaling phase
Responsibilities
• Publish multiple pieces of content every week across formats and channels • Own the weekly editorial meeting and the quarterly content roadmap • Source topics from exec POVs, customer calls, Slack, #pulse, and your own reading • Brief, review, and polish writing — yours and others' — to a consistent Oscilar voice • Run experiments: new formats, new channels, new distribution tactics • Read the numbers: what ranked, what got cited, what drove pipeline, what flopped • SEO & AEO ARTICLES • Own the blog as a pipeline channel — editorial calendar, topic strategy, production, and performance • Ship SEO articles that rank and AEO articles that get cited by LLMs • Partner with the Performance Marketing Manager on keyword strategy and landing page architecture • EXECUTIVE THOUGHT LEADERSHIP • Ghost-write LinkedIn posts, essays, and op-eds for Neha, Sachin, Saurabh, and other execs • Build each exec's voice into a distinct, recognizable point of view on risk, fraud, and AI in finance • Run the weekly cadence: pulse sourcing, drafts, review, publish, measure • Coordinate with PR and events teams on speaking opportunities and earned media • NEW CHANNEL BUILDS • Stand up Oscilar's presence on Twitter/X and Reddit from scratch — brand handle, exec handles, subreddit engagement strategy • Experiment with short-form video, podcast clips, and community-native formats • Build a playbook for each channel that is distinct from LinkedIn, not a copy-paste • BRAND & CREATIVE CAMPAIGNS • Lead creative brand campaigns across video, podcasts, physical books, and formats we have not tried yet • Produce brand marketing content that makes Oscilar feel bigger than its headcount • Brief and manage external creative partners: videographers, designers, illustrators, sound engineers • Own the taste bar on what ships with the Oscilar name on it • Run customer marketing content: case studies, customer spotlights, user stories, and lifecycle email • Coordinate with CS and Sales on customer narratives that work for both prospects and existing accounts • AI-ASSISTED CONTENT PIPELINES • Build and run content production pipelines powered by Claude Cowork, Claude Code, and agentic AI • Design workflows that turn one anchor asset (a research report, a webinar, a book chapter) into 30 downstream pieces • Maintain the taste filter: AI produces the volume, you produce the quality bar • Ship the internal tools and prompts the rest of the marketing team needs to go faster • Build the content engine from scratch — formats, channels, voice, and cadence are all yours to define • Ghost-write for execs with real points of view, not recycled LinkedIn takes • Lead creative bets most B2B companies never make — video, podcasts, physical books, and whatever comes next • Operate with high autonomy, real budget, and a team that values shipping over planning
Benefits
• Mission-driven teams: Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer. • Ownership and impact: We believe in extreme ownership. You'll be empowered to take responsibility, move fast, and make decisions that drive our mission forward. • Innovate at the cutting edge: Your work will shape how modern finance detects fraud and manages risk. • Compensation: Competitive salary and equity packages, including a 401k plan. • Flexibility: Remote first culture. • Health: 100% Employer covered comprehensive health, dental, and vision insurance with a top tier plan for you and your dependents. (US) • Balance: Unlimited PTO policy. • Culture: Family-Friendly environment; Regular team events and offsites. • Development: Unparalleled learning and professional development opportunities. • Impact: Making the internet safer by protecting online transactions.
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