Checker - Marketing Manager
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Requirements
• 7–10 years in B2B marketing, with meaningful experience in LATAM fintech, payments, or adjacent infrastructure • Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling • Strong grasp of ABM and how marketing fuels enterprise deals; able to set KPIs and own outcomes • Ability to translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders • Full professional proficiency in Spanish; Portuguese strongly preferred • Practical fluency with CRM and marketing automation tools, analytics, and AI-driven content or translation workflows • Based in LATAM (or ability to frequently travel to the region) • Willing to travel ~25–40% for partners and events
Responsibilities
• Regional GTM & planning • Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars • Target account strategy • Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks) • Partner & field marketing • Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays • Localization & product marketing • Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house • Content for the region • Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on on-chain payments • Events & activations • Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre-/during-/post-event programs and measurable ROI • Coordinate regional PR and earned moments with HQ comms and agencies • Build regional sales decks, talk tracks, objection handling, and case studies • Agency & vendor management • Source and manage regional specialists (events, creative, PR, translators, etc.)
Benefits
• Flexible remote work arrangement • Travel to global team gatherings and industry events • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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