ruby-labs - Senior User Acquisition Manager

Remote - Latvia, Albania, North Macedonia...$500k - $500k2mo ago

Remote Senior EMEA Account Manager Budget Management CPC CPM CPA ROAS

Requirements

• 2+ year experience in performance marketing / user acquisition on Google. • Experience managing $500K+ monthly budgets. • Deep knowledge of key performance metrics: CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, Retention. • Strong experience with web funnels & mobile acquisition strategies. • Familiarity with analytics platforms like Mixpanel, Tableau, Omni, AppsFlyer. • Strong analytical mindset and structured problem-solving skills. • Ability to generate and validate creative hypotheses. • Intermediate English proficiency or higher. • Experience with platforms like Meta, Snap, TikTok or others. • Hands-on experience with Google UAC for app install campaigns. • B2C Subscription apps • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Responsibilities

• Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, Display. • Drive performance across key KPIs: ROAS, CPA, Spend, CTR, and more. • Own budgets and make data-driven budget allocation decisions. • Develop and test hypotheses to improve user acquisition across the funnel.. • Research competitors’ acquisition strategies, creatives, and channels. • Participate in creative brainstorming to continuously push performance forward.

Benefits

• Discover the perks of being part of our vibrant team! We offer: • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt • Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!