toogeza - User Acquisition Manager (Meta)

Europe, European Union, Hybrid$100k - $100k6mo ago

In Office Mid EMEA Account Manager Budget Management Campaign Management CPM CPC CPA

Requirements

• 2+ years of experience in user acquisition/performance marketing; • Experience managing budgets over $100K on Meta; • Strong understanding of key marketing metrics (CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention) and how they impact business performance; • Strong analytical skills and ability to make data-driven decisions; • Experience working with Amplitude/Tableau; • Structured thinking and systematic work approach; • Creativity and ability to generate high-quality ideas and hypotheses; • Ability to explain and support your decisions with data; • Ability to react quickly and adapt to changes; • Intermediate or higher level of English.

Responsibilities

• Creating, managing, and scaling advertising campaigns (Meta and others); • Optimizing ad campaigns to achieve KPIs; • Owning key performance metrics such as ROAS, Spend, and others; • Developing and testing hypotheses to optimize user acquisition performance; • Working closely with PMMs and the creative team to enhance the product and ad creatives; • Participating in creative brainstorming sessions and generating new ideas; • Researching and analyzing competitors’ user acquisition strategies, including their channels and ad creatives.

Benefits

• Remote or Hybrid work. The choice is yours!; • Time-off Policy — unlimited Out of office days; • Health insurance; • Team buildings and offsites (Spain, Italy, Poland and other); • Birthday presents. • If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.