Muck Rack - Growth Marketing Specialist
Responsibilities
• Web production & project management • Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs • Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap • QA every launch across browsers and devices before it goes live • Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics • Web analytics & optimization • Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams. • Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from • Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps. • Turn analytics into digestible insights for marketing stakeholders • How success will be measured in this role • Analytics we trust: conversions attributed correctly, reporting that reconciles, and no measurement outages • Campaign pages launched on schedule, with marketers increasingly able to launch and update pages themselves • A running A/B testing cadence with clear learnings and real iteration • No SEO or tracking regressions introduced by site launches • If the details below describe you, you could be a great fit for this role • 2–4 years in web production, digital marketing, growth marketing, or marketing operations • Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar. • Hands-on experience in Google Tag Manager and Google Analytics 4, you've built tags, triggers, and events yourself • Comfortable with HTML and CSS, and able to read and adapt simple JavaScript • You understand funnels, and you have a point of view on why pages convert or don'tt off • Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery • Nice-to-haves • Nice-to-haves • Experience with A/B testing or personalization tools (Webflow Optimize, VWO, Optimizely, Convert) • Experience with B2B SaaS marketing sites • Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing
Benefits
• For roles based in North America, we offer a competitive salary range aligned with local market value. • The base salary for this role in Canada is between 76,000 - 86,000 CAD • The base salary for this role in the United States is between $65,000 - $75,000 • Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. • Remote Work, Forever • Fully distributed team with a permanent remote setup • Virtual and in-person team bonding (lunches, events, competitions) • Competitive geo-neutral pay in the U.S. • Annual reviews to ensure equity and market alignment • Standardized bonus or commission structure • 401(k) with employer contributions • Equity opportunities • Health & Wellness • Health & Wellness • Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents • 100% premium coverage for individuals on high-deductible plans • 24/7 Virtual Care and Employee Assistance Program • Employer-funded HSA contributions and other pre-tax benefits • Quarterly wellness stipend and free Headspace subscription • 4+ weeks of PTO, plus paid sick and mental health days • 13 paid holidays with the option to swap for personal days • Up to 16 weeks of fully paid parental leave • Learning and Development • Transparent pathways for internal mobility and promotion • Bi-annual performance reviews, team workshops, and leadership training • Unlimited access to Coursera and O’Reilly • 2 additional PTO days annually for learning and development • Inclusive, Customer-First Culture • Commitment to equity and valuing diverse perspectives • Agile, founder-led company focused on collaboration and innovation • Trusted by 3,000+ companies worldwide • Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations. • While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence. • Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application. • Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume. • Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law. • Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to [email protected].
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