hawk - Global Events Manager (East Coast)
Requirements
• 3–5+ years managing B2B marketing events, ideally in SaaS, fintech, or a related enterprise software category • A track record running both in-person events (conferences, dinners, summits) and digital events (webinars) end-to-end • Strong project management skills — comfortable juggling multiple events at different stages simultaneously, on budget and on deadline • Experience with event and webinar tooling and marketing automation/CRM platforms (HubSpot) • Vendor and budget management experience, including contract negotiation • Excellent written and verbal communication, with the judgment to represent Hawk in front of customers and prospects • Comfortable working independently in a fast-moving, global team spanning the US and Europe
Responsibilities
• In-person events • Build and maintain the longlist of third-party conferences, sponsorships and speaking opportunities across target markets, prioritizing by pipeline potential and audience fit • Plan and run roundtables and executive dinners that bring together prospects, customers and Hawk executives • Lead planning and delivery of Hawk's customer summits, coordinating content, speakers, venue and attendee experience • Manage the pre-event process for every event: setting clear goals for each event, venue sourcing, budgeting, contracts, staffing, booth/stand design, collaborating with the Business Development team to ensure meetings are booked, and pre-event promotion is delivered; manage collateral and shipping • Be responsible for the on-site experience for staff and customers - even when you personally are not on-site • Oversee the post-event follow-up process, ensuring SLAs for lead management are met and that appropriate nurture programs are created and followed • Manage crystal-clear communication with all event stakeholders to ensure clarity and success • Partner with Sales on pre-event target lists, meeting scheduling, and post-event lead handoff and reporting • Work with Marketing Operations on post-event reporting • Travel to the US and larger EMEA and APAC events and ensure hand-off to colleagues for smaller regional events • Build and run Hawk's webinar program end-to-end: topic planning, speaker recruitment, registration, promotion, run-of-show and post-event follow-up • Work with Product Marketing and Content to develop webinar themes that support the broader campaign calendar • Collaborate with partner organizations on co-hosted webinars • Manage the webinar platform and related tooling, including registration pages, reminder/follow-up sequences, and integration with HubSpot • Track and report on registration, attendance, engagement, and pipeline contribution for each digital event • Pilot new digital formats (panels, fireside chats, virtual roundtables) as the program matures
Benefits
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