VML/WPP Enterprise Solutions - Content Designer UK
Requirements
• Portfolio of Work: A portfolio demonstrating practical examples of content design—including user journeys, wireframes, content testing, or iterative improvements based on user data. • Portfolio of Work: • Figma & Prototyping Skills: Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and ensure files are annotated with clear documentation. • Usability & Accessibility Knowledge: A strong understanding of core usability heuristics and accessibility standards (e.g., WCAG, clear typography/hierarchy, assistive tech compatibility). • Usability & Accessibility Knowledge: • Research-Informed Mindset: Experience using quantitative metrics and qualitative research/testing to guide and justify content decisions. • Research-Informed Mindset: • Stakeholder Communication: Ability to articulate content rationale clearly and collaborate effectively across design, product, brand, and marketing teams. • Stakeholder Communication: • Attention to Detail: Meticulous eye for detail, grammar, terminology, and tone of voice consistency. • Attention to Detail: • Interest in Emerging Tools: Curiosity about AI tools and workflow developments and how they can support and streamline content design tasks. • Interest in Emerging Tools: • Relevant Background: A degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field. • Relevant Background: • If you know some of this, even better • Candidates from digital copywriting should demonstrate user-centred decisions, testing or iteration. • Experience working within automotive, luxury markets, or large-scale digital retail platforms. • Recognised Content Design certification or formal UX training. • Experience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites. • What we can offer you • Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. • Permanent onlyWe offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. • Permanent only • Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. • We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. • Heart • Brains • Courage • How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process" • How we use AI in the recruitment process: • At WPP Enterprise Solutions • WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution. • Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™ • To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn. • WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. • #LI-EMEA #LI-HYBRID • WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Responsibilities
• Craft End-to-End Content: Design clear, engaging, and consistent content across digital touchpoints, focusing on key vehicle/nameplate updates and landing pages. • Craft End-to-End Content: • Map Journeys & Wireframe: Partner with designers to map user journeys, define user flows, and build content-led landing page wireframes and prototypes in Figma. • Map Journeys & Wireframe: • Champion Tone of Voice & Usability: Apply usability principles and ensure tone of voice consistency across all touchpoints, from discovery through to detail pages and call-to-actions. • Champion Tone of Voice & Usability: • Design for Accessibility: Like plain language, header structure, descriptive links and alternative text, working with designers and developers. • Design for Accessibility: • Collaborate Cross-Functionally: Work day-to-day with UX/UI designers, researchers, product owners, and developers to build, test, and evolve customer experiences. • Collaborate Cross-Functionally: • Audit & Iterate: Map and audit existing content journeys, identifying friction points and opportunities for continuous iteration and improvement. • Audit & Iterate: • Support User Research & Testing: Collaborate with researchers to formulate hypotheses, define content testing methods, participate in user testing sessions, and use findings to validate and refine copy. • Support User Research & Testing: • Contribute to Standards: Follow and contribute to the evolution of our design system, taxonomy, and content guidelines to maintain consistency across squads. • Contribute to Standards: • Balance Workstreams: Prioritisation support from a senior/lead or delivery manager. • Balance Workstreams: • What we want from you • Proven Content Design Experience: Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.
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