Natera - Associate Director / Director of Health Systems Marketing, Women's Health
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Requirements
• B.A. or B.S. degree required; MBA/Advanced degree preferred. • Minimum 7 years of professional experience, ideally including: • Healthcare product marketing or enterprise marketing, • Healthcare management consulting (highly preferred), • Strategic account marketing, • Health-system engagement in life sciences, health tech, or diagnostics. • Experience marketing or selling at a national level to health systems, IDNs, academic medical centers preferred. • Familiarity with OB/GYN, maternal health, or genetic testing is a plus. • Formal educational background or clinical experience in genetic counseling or medical genetics is a plus. • Ability to create C-suite-ready pitch decks, strategic narratives, and value propositions. • Comfort influencing multi-stakeholder decision-making groups (clinical, operations, finance. • Experience developing health economic messaging, business cases, and ROI frameworks. • Strong analytical skills and financial modeling capability. • Exceptional communication and presentation skills; executive presence. • Ability to synthesize clinical and operational information into concise promotional and strategic materials. • Skilled collaborator across cross-functional teams including Sales, Market Access, Medical, and Product. • Familiarity with digital marketing channels and tactics preferred. • Excellent organization, project management, and attention to detail. • Physical Demands & Work Environment • Duties typically performed in an office setting. This position requires the ability to use a computer keyboard, communicate over the telephone and read printed material. • Duties may require working outside normal working hours (evenings and weekends) at times, particularly for conferences or key meetings.
Responsibilities
• Marketing Strategy, Messaging and Execution: • Lead top-down national marketing strategy and execution to promote the full Natera Women’s Health portfolio to Women’s Health service line leaders, OB chairs, MFM chairs, prenatal GC leaders, and heads of precision medicine within health systems. • Develop portfolio-level and stakeholder-specific messaging (clinical, operational, economic, IT/EMR) that addresses the priorities of health-system decision makers including OB service-line leadership and executive leadership. • Work with the Area Marketing team to build multi-channel campaigns to support health system pipeline progression and accelerate long sales cycles. • Sales Enablement: • Create pitch decks, business cases, financial models, and value frameworks tailored to a health system’s priorities. • Partner with SAM team on RFPs and presentations for health systems decision makers • Build playbooks for SAM team • Cross-Functional Collaboration: • Collaborate with Product and Area Marketing, Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings. • Partner with Sales Training to develop field training on health-system messaging, customer personas, and multi-stakeholder objection handling. • Serve as the marketing point person for cross-functional health system initiatives. • Market and Business Analysis: • Conduct market research and analyze / synthesize data on health-system drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy. • Analyze performance of messaging, campaigns, pilots, and enablement tools to refine strategy • Project and Financial Management: • Effectively manage marketing projects, timelines, vendors and budget. • Track and improve ROI for marketing programs.
Benefits
• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program! • For more information, visit www.natera.com.
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