Versaterm - Product Marketing Manager
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Requirements
• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience. • A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus. • Proven success in launching and scaling marketing campaigns that drive measurable business outcomes. • Deep understanding of demand generation, buyer journeys and ABM strategies. • Exceptional storytelling and communication skills, with the ability to simplify complex concepts. • Strong project management skills and ability to juggle multiple priorities in a fast-paced environment. • Strategic thinker with a data-driven mindset and a bias for action. • Collaborative team player with experience influencing cross-functional stakeholders. • Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred). • Familiarity with Adobe Creative Suite and Microsoft Office tools. • This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. • Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. • Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Responsibilities
• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals. • Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools. • Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps. • Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts. • Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value. • Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel. • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams. • Ensure consistent brand representation across all marketing assets, events and customer communications. • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness. • Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy. • Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert. • Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.
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