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Jobs/Regional Sales Manager Role/GitLab - Senior Regional Marketing Manager, India
GitLab

GitLab - Senior Regional Marketing Manager, India

Remote - India+ Equity3w ago
RemoteSeniorAPACSoftwareRegional Sales ManagerMarketing ManagerMarketoSalesforceDigital MarketingB2BBudget Management

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Requirements

• Experience in the B2B tech industry with a focus on field marketing, working directly with sales teams • Experience delivering on both third-party and owned events • Data-driven, using data to measure results and inform decision making and strategy development • Proven aptitude to build and drive a budget within the territory • Ability to travel up to 25% and comply with the company’s travel policy. • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment • Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments • Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings) • Proficient with marketing automation and CRM tools such as Marketo and Salesforce • Proven experience being self-directed and working with minimal supervision • Experience managing marketing budgets and allocating resources across tactics. • High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders • You share our values and work according to those values • The Regional Marketing team is a collaborative, cross-functional partner to Sales and Marketing, focused on driving pipeline and revenue through integrated, high-impact programs tailored to the APJ market. You'll join a fully remote, globally distributed team that works asynchronously with account executives, marketing operations, product marketing, and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences. We're currently focused on supporting key Enterprise and Commercial accounts through scalable regional programs, optimizing event and campaign performance through clear measurement and reporting, and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across APJ. • How GitLab Supports Full-Time Employees • Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. • Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. • Country Hiring Guidelines:

Responsibilities

• Take full ownership of your India regional marketing initiatives, creating detailed and strategic program plans • Take full ownership of India regional marketing initiatives, creating detailed and strategic program plans aligned to APJ priorities • Contribute to APJ-wide marketing strategy discussions, bringing India market intelligence, competitive insights, and actionable recommendations to leadership • Design and execute ABM programs targeting enterprise accounts in India, working closely with Sales and BDR/SDR teams to identify and prioritize target account lists • Continually experiment, test and iterate programs to define best practice and evolve program as the business grows • Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly • Achieve high and consistent ROI from Marketing programs in India, through operational rigor, measurement, and budget and financial management • Work cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing • Work in collaboration with external agencies and 3rd parties to prepare, manage and execute campaigns • Be a key member and collaborator of the APJ Marketing team

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