The Motley Fool - Direct Response Marketer
Requirements
• This role doesn't have specific education or experience requirements—we've found successful direct response marketers from a wide variety of backgrounds. • That said, the successful candidate will be able to demonstrate: • Strong persuasive writing ability and direct response marketing instincts as evidenced by email campaigns, long-form sales letters, renewal/retention campaigns, or other direct response marketing work • Campaign execution experience with the ability to take marketing concepts from strategy through launch • Comfort with research and testing: The best retention strategies aren't guessed at—they're discovered through digging into member data, testing hypotheses, and continuously iterating based on what works • If this sounds like you, please submit your resume plus a brief writing sample showcasing your persuasive marketing work in lieu of (or in addition to) your cover letter. • Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin. • Below you’ll see a few of our perks, but check out our Careers Site for the complete list: • Flexible, remote work environment (*see our open states above) • No “vacation policy” (not to be confused with a “No vacation” policy) • Generous fully-paid parental leave • $1,000 annually to invest in stocks of your choice • Super low premiums for medical, dental, and vision coverage • Comprehensive compensation package, including company equity
Responsibilities
• As a Direct Response Marketer on the Retention team, you will be measured by campaign performance and member response. We care about results: retention rates, renewal rates, and engagement metrics. More specifically, you'll be expected to consistently improve performance and beat the control through disciplined testing and iteration. • Developing and executing multichannel retention campaigns (especially email) that drive renewals and member engagement • Creating strategic campaign concepts for renewals marketing; working cross-functionally with renewals, investing, and product teams on strategy and implementation • Owning the creative execution of campaigns, including writing both short-form (~300 words) and long-form (~5,000 words) direct response messaging to suit different audience segments and campaign needs • Partnering with team members on A/B tests to continuously improve campaign performance and beat existing controls • Generating fresh marketing concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from strategy through launch-ready execution • Proactively identifying opportunities throughout the member journey (emails, landing pages, in-product messaging, etc.) and taking action to improve renewal rates and member experience with compelling messaging • Analyzing customer data, performance metrics, and member feedback to tailor campaign strategies for optimal impact and response • Using performance learnings and feedback loops to refine current campaigns and inform future marketing strategies • Staying current on trends in financial publishing, direct response marketing, investor psychology, and market dynamics to continually improve retention strategies • You're highly performance-focused: you love winning, you're motivated by results, and you're persistent about improving what's not working • You're data fluent: you can interpret performance signals, design tests, and use learnings to sharpen your next round of campaigns • You're naturally curious: you research and strategize around topics you previously knew little about, digging in to find the best marketing approaches rather than waiting for them to magically appear • You love financial markets: your job is to turn everyday news and investment insights into compelling marketing campaigns that inspire people to stay engaged and keep investing • You're an investor: you invest in individual stocks, follow the markets, and seek out information or solutions (like ones we offer at The Motley Fool) to validate your investing ideas • You're empathetic: to inspire someone to renew, you need to understand what they're experiencing, what they value, and what motivates them to keep going • You're comfortable with AI tools to accelerate and enhance your marketing execution • You proactively find opportunities rather than waiting for someone to point them out • You enjoy working as part of a team and collaborating with fellow marketers and cross-functional partners
Benefits
• $110,000 - $140,000 USD • By applying on this site, you acknowledge that The Motley Fool will be collecting the personal data you provide for our recruiting purposes. Please see our Applicant Privacy Notice for additional information about how we process, transfer, and store your data, including where that data is stored, and about any additional privacy rights you may have based on your jurisdiction.
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