Addepar - Performance Marketing Manager - SFOs
Requirements
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. • 8+ years of experience in B2B marketing, preferably in the financial technology, wealth management, or software industry. • Proven experience leading and driving performance marketing, demand generation, or account-based marketing (ABM) programs. • Strong project management skills specifically managing multiple growth marketing initiatives simultaneously. • Excellent communication skills and the ability to build interpersonal connections with internal sales collaborators and external stakeholders. • Creative problem solver with a strategic perspective and a data-driven approach. • Proficiency in marketing automation tools, CRM systems, and analytics. • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. • Our Values • Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes. • Act Like an Owner - • Build Together - Collaborate to unlock the best solutions. Deliver lasting value. • Build Together - • Champion Our Clients - Exceed client expectations. Our clients’ success is our success. • Champion Our Clients - • Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry. • Drive Innovation - • Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset. • Embrace Learning -
Responsibilities
• Drive SFO Demand Generation & Pipeline Growth: Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment. • Drive SFO Demand Generation & Pipeline Growth: • Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market. • Cross-Functional Collaboration: • Optimize Campaigns through Data: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement. • Optimize Campaigns through Data: • Execute High-Touch Marketing Initiatives: Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks. • Execute High-Touch Marketing Initiatives: • Serve as SFO Segment Subject Matter Expert (SME): Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns. • Serve as SFO Segment Subject Matter Expert (SME):
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