Heartflow - International Marketing Senior Manager

London, England, United Kingdom; Brussels, Belgium; Berlin, Germany2mo ago

In Office Senior EMEA Medical Devices Marketing Manager Sales Representative Customer Engagement Campaign Management Product Marketing Digital Marketing Training Development

Requirements

• 10+ years’ experience in medical device marketing or commercial roles, ideally in EMEA markets, coming from cardiology. • Previous roles marketing cardiology products in structured companies (Medtronic/ Abbott/ BSX, etc.. ) • Proven success managing congresses, campaigns, and customer engagement programs that deliver measurable business results. • Strong commercial mindset: able to link marketing strategies directly to adoption and revenue growth. • Creative storyteller with exceptional communication skills, capable of inspiring both physicians and internal teams. • Experience working with distributors and regional markets; comfortable navigating complexity in fast-growing geographies. • Self-starter with a proactive, hands-on approach and the ability to thrive in a startup-like environment. • Fluent in English

Responsibilities

• Customer Engagement & Brand Presence • Design and deliver a bold customer engagement roadmap across the EMEA region, ensuring HeartFlow stands out at congresses, workshops, and regional events. • Manage the full lifecycle of congress participation, including booth strategy, faculty partnerships, vendor management, and flawless on-site execution. • Drive compelling storytelling through impactful promotional materials, campaigns, and congress activations that resonate with physicians and decision-makers. • Strategic Marketing & Content Development • Lead creation of marketing campaigns, digital and print assets, and customer-facing content that support business growth objectives. • Collaborate with creative agencies and internal stakeholders to build campaigns that generate buzz, capture attention, and strengthen HeartFlow’s positioning. • Explore innovative channels, partnerships, and engagement strategies to expand HeartFlow’s reach and influence in the market. • Physician Engagement & Programs • Design and execute regional programs—such as workshops, dinner meetings, and training initiatives—that deepen physician engagement and support adoption. • Work closely with distributors and sales teams to identify priority markets and deliver programs that drive measurable impact. • Ensure seamless alignment with global strategies, leveraging best practices while tailoring initiatives for local relevance. • Internal Enablement & Collaboration • Develop engaging training for internal teams to sharpen their storytelling and strengthen their ability to communicate HeartFlow’s value proposition. • Partner cross-functionally (marketing, sales, medical, operations) to align strategies and ensure cohesive execution. • Stakeholder & Vendor Management • Build strong partnerships with external vendors, agencies, and booth builders, ensuring brand consistency and cost-effective execution. • Act as a trusted partner to distributors and regional sales teams, supporting their marketing and engagement efforts. • Performance & Insights • Establish clear KPIs to measure success of marketing campaigns and customer engagement initiatives. • Track ROI of congresses, programs, and campaigns, providing actionable insights to refine strategies and maximize impact. • Manage budgets effectively, balancing creativity with business discipline.