Lumimeds - Growth / Performance Marketer

• Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives • Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube) • Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category • Direct response mindset — you think in CAC and payback period, not reach or impressions • Comfort owning a budget and a number independently without a team underneath you • Agency background — hands-on paid campaign ownership across DTC or health clients [strongly preferred] • [strongly preferred] • What a Strong Candidate Looks Like • Has built or inherited a test-and-learn program and can walk through their testing cadence, prioritization method, and how they documented learnings • Can describe a test that failed and what they did with the result • Has a point of view on how to run creative tests on Meta without burning budget — e.g. DCO vs. manual variants, when to call a test early • Knows the difference between a landing page conversion problem and a traffic quality problem • Has worked across multiple DTC or health clients and can draw on cross-account pattern recognition • If coming from an agency — has transitioned or is ready to shift from multi-client breadth to single-brand depth and full ownership • GLP-1 / weight loss category experience • Advertorial / pre-lander formats • LegitScript or FDA-regulated brand experience • Hims/Hers, Ro, Found, or Calibrate alumni • Multivariate testing tools (VWO, Optimizely) • UGC creative strategy • HubSpot + Meta Pixel attribution