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Jobs(31,341)/Marketing Manager Role(556)/padsplit (19) - Performance Marketing Manager (Member Growth
padsplit

padsplit - Performance Marketing Manager (Member Growth

Remote - Americas$52k+2mo ago
RemoteMidNAAsset ManagementMarketing ManagerGrowth Marketing ManagerGrowth ManagerReportingGA4DocumentationCACPerformance Management

Requirements

• Performance Experience: 3–5 years managing paid media campaigns with direct-response KPIs. You have a proven track record of optimizing for efficient user acquisition, managing budget pacing, and lowering CAC. • Channel Expertise: Deep, in-platform experience with paid search (Google, including Performance Max), paid social (Meta, TikTok), and remarketing. You know how to expertly manipulate bidding strategies, audience targeting, and placements; paid mobile experience is a strong plus. • Analytical & Reporting Skills: Strong reporting and documentation skills—you keep clean records and make performance easy to read. You possess an analytical eye for what’s working versus what isn’t, the ability to help shape insights from the data, and familiarity with GA4, Rockerbox, or comparable analytics and attribution tools. • Testing Execution: Experience executing and managing A/B tests—you own running them cleanly and reading the results, though decisions on which creative or copy variants to test sit elsewhere. • Asset Management: Comfort managing, trafficking, and adapting creative and UGC assets for various platform specs without producing them yourself. You seamlessly coordinate with creative teams to swap out underperformers based on live data. • Attention to Detail: Highly organized and meticulous, with the ability to manage multiple campaigns at once. You naturally default to rigorous QA—verifying UTMs, pixel tracking, URLs, and budget settings—before any campaign goes live. • Ownership & Communication: A proactive ownership mentality where you treat the campaigns and budget as your own. You excel at cross-functional communication, effortlessly translating complex platform numbers into clear, actionable insights for the broader team. • AI Automation Experience (Bonus): Experience with AI-powered marketing automations—such as using Meta/Google MCPs (Model Context Protocol) servers to manage ad accounts via AI agents, building Claude-based skills, or creating agentic workflows to reduce manual campaign overhead. • ## The Interview Process: • Your application will be reviewed for possible next steps by a human being in the PeopleOps department. • If you meet eligibility requirements, the next step would be a video call with a member of the PeopleOps team for about thirty (30) minutes. • If warranted, the next step would be a back-to-back video interview with our Director of Performance Marketing for thirty (30) minutes and another thirty (30) minutes with our Performance Marketing Manager. • If warranted, the final step would be a video panel interview with additional stakeholders for one-and-a-half (1.5) hours. For this interview, a candidate would participate in a campaign exercise to the panel for discussion. • If warranted, then we move to contract! • Please note: Although the job posting says it's in Argentina, this is a fully remote position open to anyone in South America. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn.

Responsibilities

• Channel Management: Execute daily operations across paid search, social, mobile, and partner listings. Ensure consistent messaging and targeting, and monitor account health to catch anomalies early. • Budget & Pacing: Monitor daily spend pacing and reallocate budgets to hit targets. Make precise bid adjustments at the campaign, ad set, keyword, and audience levels to maximize efficiency. • Campaign Build & Trafficking: Build new campaigns, ad sets, and ads from briefs. Set up targeting, placements, and bidding strategies. Implement UTMs, verify tracking pixels, and QA every setting before launch. • Test Execution: Execute A/B tests according to the broader team's roadmap. You own running clean tests, uploading creatives, swapping out underperformers, and maintaining clear documentation of live vs. paused assets. • Reporting & Insights: Pull performance reports and maintain recurring dashboards. Surface notable trends and help translate the raw numbers into clear, actionable insights that the whole team can understand. • Creative Coordination: Liaise with internal teams and UGC creators to request, organize, and traffic ad assets. Adapt creatives for specific platform specs and actively manage asset rotation based on performance data. • Platform & Feed Maintenance: Keep product feeds, listing feeds, and audience lists updated and error-free. Troubleshoot sync issues, maintain strict naming conventions, and keep ad accounts highly organized. • Quality Assurance: Run strict pre-launch checklists for every campaign and creative push. Verify landing pages, tracking links, and conversion events, and regularly spot-check live ads for broken links or disapprovals. • Conversion & Automation: Partner with product and growth to inform landing page and conversion flow improvements based on data. Leverage automation and AI (smart bidding, feed optimization) to increase campaign efficiency.

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