colibrigroup - Marketing Coordinator
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Requirements
• -BA/BS in Marketing, Communications, Business, or related field (or relevant internship experience). --Strong written and verbal communication skills. --High attention to detail and ability to manage multiple tasks in parallel. --Eagerness to learn marketing technology platforms (training provided). --Curiosity, initiative, and willingness to ask questions. • Preferred (Nice-to-Have): • -Some experience with email platforms (HubSpot, Mailchimp, Klaviyo, etc.). --Interest in healthcare education, digital marketing, or customer engagement. • -Collaborative mindset and comfort working with multiple stakeholders. --Organized, dependable, and proactive. --Creative thinker open to testing and iteration. --Comfortable in a dynamic, data-driven environment.
Responsibilities
• Campaign & Email Execution • -Conduct quality checks on emails (links, images, copy, CTAs, ALT text, subject lines, preview text, smart content). --Support A/B testing, including setup. --Monitor deliverability red flags and escalate issues to the Marketing Manager. • Brand & Content Support • -Help ensure brand consistency across all marketing materials and channels. --Assist in drafting or organizing content for social media. • Audience & Segmentation • - Learn and apply basic segmentation principles within HubSpot. --Help maintain lists, suppression segments, and other audience structures under guidance. • Website & Promo Support • -Help validate Optin Monster popups and website campaigns on promo launch days. --Support Promo Code creation in the McKissock Admin Portal as needed. • Cross-Functional Collaboration • -Participate in team stand-ups, planning sessions, and brainstorming meetings.
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