Betr - Casino VIP Host
Requirements
• Deep knowledge of the current iGaming landscape (top-performing slots, live dealer trends, and emerging providers). • Experience in "reinvestment rate" calculations; knowing exactly how much a player is "worth" in bonus spend. • Experience using CRM platforms (like Salesforce or Zendesk) or internal back-office tools to manage player accounts and bonus triggers. • At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!
Responsibilities
• Manage a Dedicated Player Book: Own the end-to-end relationship with a portfolio of VIPs, driving engagement and loyalty through personalized outreach (SMS, phone, email). • Bonus Oversight & Execution: Oversee the bonusing for your assigned players; ensuring we are rewarding the right behaviors, managing reinvestment rates effectively, and protecting company margins. • Strategic Product Advisory: Act as the "Voice of the Player" by advising the product team on which game providers, titles (e.g., high-limit tables, specific slots), and features are needed to improve the VIP experience. • Lifecycle & Strategy Collaboration: Partner with the Head of Retention to build and refine the VIP lifecycle, from initial "potting" and onboarding to long-term loyalty milestones. • Data-Driven Decision Making: Analyze player activity to ensure bonuses are aligned with "Theoretical Win" and actual play, rather than just reacting to player requests. • Gather & Translate Feedback: Systematically collect player insights regarding site UX/UI and competition, translating "player talk" into actionable feedback for the Retention and Product teams. • Monitor Player Health: Track activity drops and behavioral shifts to execute proactive reactivation strategies before churn occurs. • Compliance & Integrity: Ensure all interactions and player incentives adhere to regulatory standards and responsible gaming protocols.
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