demandbase - Growth Marketing Manager, AI & Paid Programs
Requirements
• 4+ years of experience in B2B demand gen or growth marketing, with hands-on experience managing paid search, paid social, and ABM/account-based targeting campaigns. • A track record of managing agencies and budgets against pipeline targets. • At least one AI agent or automated workflow you built and shipped that's in real use. Be ready to show us. • Comfort with LLM tools, prompt design, and no-code or low-code automation. • A strong analytical mindset: you read the data, find the problem, and fix it. • You think in pipeline, not leads. • Experience with Demandbase, Qualified, or Clay. • Contact-level targeting across buying groups and personas. • Using intent data to drive targeting and budgeting decisions. • Light scripting skills (Python, JS) or API experience. • Experience at a fast-moving SaaS company.
Responsibilities
• Drive paid search and paid social (LinkedIn, Google, Meta) strategy, budget pacing, and performance. • Manage our paid media agency day to day, and hold them to pipeline and CAC, not impressions and clicks. • Run continuous creative, audience, and bid experiments, then scale what works and cut what doesn't. • AI SDR (QUALIFIED) • Manage our Qualified AI SDR: build and launch campaigns in the tool, and improve our existing playbooks, messaging, and routing based on what the data shows. • Work with the SDR team to build a feedback loop on handoffs, lead quality, and meeting-to-pipeline conversion. • Track AI SDR performance and share regular readouts on what’s working, what isn’t, and what to try next. • AGENTS AND WORKFLOWS • Build AI agents and automated workflows that support demand gen. Examples include campaign QA, ad copy and creative variants, spend anomaly alerts, account enrichment and routing, and weekly performance readouts. • Use tools like Claude, Clay, n8n/Zapier, and Demandbase to cut manual work and speed up launches. • Document what you build so the team can use it and extend it. • Track performance from ad platform to MAP to CRM to pipeline. • Partner with RevOps to close tracking and attribution gaps. • Bring a clear point of view to weekly and monthly performance reviews.
Benefits
• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits. • Our Commitment to Diversity, Equity, and Inclusion at Demandbase
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