Talkdesk - Marketing Operations Specialist

• You operate with a high degree of autonomy. You are embedded in the relevant standups, attentive to system performance, and typically ahead of issues before they surface as escalations. Your manager will set context and priorities; the execution is yours to own. • You are invested in the success of the Marketing team. You understand that the campaigns, events, and programs your colleagues execute are only as effective as the systems that support them. Leads from a field event that go unrouted, an ABM sequence that executes against incomplete data, or a high-intent inbound request that experiences significant delay before reaching an SDR all represent measurable pipeline impact. You approach your work with that accountability in mind. • You are technically strong and collaborative by nature. Marketers, Sales and RevOps are close partners. You understand their workflows well enough to anticipate where system gaps will affect their work, and communicate clearly when something is broken, when it is fixed, and why. Strong cross-functional relationships are central to this role. • You see the work through to completion. You build, test, document, and close the loop. When something you own regresses, you identify it first. • 3 to 5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role • Hands-on marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM syncs • Demonstrated ability to build and deploy an automated workflow that calls external APIs, whether webhooks, REST APIs, or LLM endpoints, in a production environment • Native fluency in B2B funnel mechanics: MQL definitions, lifecycle stage transitions, opportunity lifecycles, and attribution models • Experience coaching or enabling non-technical stakeholders on new tools, AI workflows, or self-service reporting • Hands-on administrative experience with intent data platforms, routing engines, and ABM orchestration • Prior experience building LLM-powered workflows for lead scoring, routing, or qualification • Comfort reading and writing JSON, working with REST APIs, and debugging integration errors independently • How We'll Measure Success • The through-line across all of it is pipeline efficiency: more of the right prospects converting into pipeline from the programs already running, with less manual intervention and less fallout. • 30 days: Full audit of marketing automation-to-CRM field mapping is complete, ownership of inbound routing rules is established, and current ABM workflow patterns are mapped to identify key automation opportunities. • 60 days: First agentic AI workflow is deployed to staging or production. At least one major ABM orchestration sequence that previously required manual steps is automated. An initial self-service enablement resource or dashboard is delivered to the marketing team. • 90 days and beyond: Lead sync exception rate is at target with a monitoring process that catches regressions before Sales does. ABM orchestration operates as a reliable service layer that campaign and field marketers can brief and trust to execute. Marketing colleagues actively leverage self-service tools and AI workflows independently. • Application Question • Required with your resume (200 words max): • A high-intent prospect submits a demo request but never reaches the assigned SDR in the CRM. Walk us through your exact diagnostic process: which logs you check first, how you trace the break across the marketing automation-to-CRM sync and inbound routing rules, how you validate the fix, and how you would design an agentic step to evaluate the prospect's form submission notes for priority routing.