omaze - Senior Performance Manager - Google/Youtube
Requirements
• Significant experience managing large-scale Google Ads budgets in a high-growth B2C, subscription or eCommerce business. • Deep expertise across Google Search, YouTube, Performance Max, Demand Gen and Display campaigns. • Strong knowledge of Google's AI-powered advertising ecosystem, bidding strategies and audience targeting. • Experience with GA4, Google Tag Manager, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks. • A proven track record of scaling customer acquisition while improving marketing efficiency and return on investment. • Experience working alongside creative teams to develop high-performing video and display advertising. • Strong commercial judgement and confidence presenting recommendations to senior stakeholders. • Experience managing agencies and external partners, building collaborative relationships that deliver measurable results. • A naturally curious mindset, always looking to test new ideas, challenge assumptions and stay ahead of industry developments. • Excellent communication skills and the ability to simplify complex performance data into clear business recommendations.
Responsibilities
• Own Google's Growth Strategy • Lead the strategy, planning and execution of Google Ads across Search, YouTube, Performance Max, Demand Gen and Display. • Develop scalable full-funnel acquisition strategies that balance customer acquisition, revenue growth and long-term brand building. • Translate commercial objectives into media investment strategies that maximise business performance across multiple markets. • Drive Performance & Optimisation • Manage significant Google media budgets, developing quarterly investment plans and continuously optimising spend based on commercial priorities. • Identify new growth opportunities through audience segmentation, creative testing, landing page optimisation and first-party data activation. • Evaluate Google's latest AI-powered campaign types, automation capabilities and measurement innovations to maintain a competitive advantage. • Champion a culture of experimentation through structured testing across bidding strategies, audiences, creative and landing experiences. • Creative Excellence • Partner closely with Creative and Brand teams to develop high-performing YouTube and display creative that delivers measurable business outcomes. • Produce clear creative briefs with defined objectives, audience insights and success metrics. • Use creative testing frameworks to continuously improve campaign effectiveness and maximise return on media investment. • Collaboration & Leadership • Work closely with Product, CRM, Analytics, Finance and Growth teams to deliver fully integrated customer acquisition strategies. • Build strong relationships with Google, media agencies and technology partners, ensuring external partners consistently deliver against agreed KPIs. • Support international expansion by adapting acquisition strategies for new markets and customer segments. • Share best practices across the business and help evolve Omaze's performance marketing capabilities. • Measurement & Commercial Insights • We have an excellent Analytics and Data Science team - you will partner with them on robust measurement frameworks using GA4, attribution modelling, Marketing Mix Modelling (MMM), incrementality testing and experimentation. • Analyse campaign performance and customer behaviour to generate actionable insights that improve marketing effectiveness. • Define KPIs and success measures that consistently evaluate campaign performance across markets. • Present investment recommendations, campaign performance and strategic insights to senior leadership in a clear, commercially focused way.
Benefits
• Generous stock options scheme • 25 days annual leave PLUS Bank Holidays • Private medical and dental insurance • 9% employer pension contributions, when you contribute at least 2% • A generous personal learning and development budget each year to use on training courses, conferences and professional memberships • Personal equipment budget to work from home • Enhanced family leave policies • We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.
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