kpler - Performance Marketing Manager

• Performance & Demand Generation Expertise: 5-7+ years of experience in performance marketing in a B2B SaaS, data, or technology-driven environment. Proven ability to manage and scale paid acquisition campaigns with clear ROI impact. • Paid Media & Acquisition Channels: Hands-on experience with paid media platforms such as Google Ads and LinkedIn Ads (programmatic, ABM platforms, or additional channels are a plus). Strong understanding of budget management, experimentation, and funnel optimization. • CRO & Website Ownership: Demonstrated experience owning website performance and conversion rate optimization initiatives, including A/B testing, UX and messaging improvements, and landing page optimization. Experience leading or contributing to website redesign or major web optimization projects from a marketing perspective. • Commodities & maritime industry experience • SEO, AEO & Organic Growth: Solid understanding of SEO fundamentals and growing exposure to AEO, including optimizing content and site structure for LLM-based search and AI-driven discovery. • Analytics & Data-Driven Mindset: Strong analytical skills with experience tracking and optimizing key acquisition and funnel metrics (CAC, CPL, conversion rates, pipeline contribution). Comfortable working with analytics, attribution models, and performance dashboards. • Marketing Tech & Collaboration: Experience with CRM and marketing automation tools and web analytics tools. Strong cross-functional collaboration skills and the ability to work effectively with RevOps, MarOps, Product Marketing, designers and developers. • Behavioural Competencies: • Execution & Ownership: Highly autonomous, detail-oriented, and comfortable operating in a fast-paced, international environment. • Strong communication skills and a hands-on mindset with the ability to balance strategy and execution. • We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us? • We make things happen • We act decisively and with purpose, going the extra mile. • We build
together • We foster relationships and develop creative solutions to address market challenges. • We are here to help • We are accessible and supportive to colleagues and clients with a friendly approach. • Our People Pledge • Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.