Branch - Marketing Program Manager
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Requirements
• B2B Marketing Experience: 3-5 years of experience in ABM, Demand Generation, or prospect-facing roles. • ABM Expertise: Strong understanding of ABM principles and hands-on experience running both 1:1 and scaled campaigns. • ABM Expertise: • Communication & Collaboration: Excellent communicator with the ability to build trust across Sales, Leadership, and the broader org. • Communication & Collaboration: • Self-Starter: Self-motivated, proactive, and results-oriented with the ability to thrive in a fast-paced, dynamic environment. • Self-Starter: • Project Management: Proven ability to manage multiple projects simultaneously in a fast-paced environment. • Project Management: • Martech Tools: Familiarity with MarTech/tools/platforms such as HubSpot, Salesforce, Abmatic, or similar products • Martech Tools: • AI Innovation: Aptitude and interest in leveraging AI tools and platforms as an amplifier (e.g., Claude, Gemini, Clay). At Branch, AI is not just about working faster, it’s about working bigger. • AI Innovation:
Responsibilities
• Account-Based Marketing (ABM): Develop and own the ABM approach for your assigned verticals, executing omni-channel programs tied to specific, measurable business outcomes. • Account-Based Marketing (ABM): • Demand Generation: Create and optimize programs that drive marketing engagement at a vertical level. • Demand Generation: • Copywriting: Oversee the creation and facilitation of compelling content, ensuring it aligns with the target audience and marketing objectives. • Copywriting: • Measurement and Optimization: Monitor, measure, and analyze marketing initiatives' performance, providing actionable insights and recommendations for optimization. Continuously refine strategies and tactics based on data-driven insights. • Measurement and Optimization: • Ability to Scale: Scale marketing programs efficiently, adapting strategies to accommodate growth and changing market conditions. • Ability to Scale:
Benefits
• The salary range for this role is $130-140k. • The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc. • Location: • This position is classified as REMOTE within the United States of America. • We are unable to hire candidates located outside of the domestic U.S. • Market-leading medical, dental, and vision insurance • Free Premium-Tier Origin Financial Wellness subscription • Monthly home-office stipend • 401k (TransAmerica) • 12-weeks paid parental leave for birthing and non-birthing parents • Flexible time off + sick and safe time • 11 paid company holidays • Working at Branch • Working at Branch • A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together. Learn more about what we do in this video! • Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others. • Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about
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