Tripadvisor - Sr CRM Marketing Specialist
Requirements
• 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment. • Deep expertise building and managing Braze Canvases. • Advanced proficiency with Liquid personalization. • Experience designing complex lifecycle automation programs. • Strong technical troubleshooting and problem-solving skills. • Strong analytical and experimentation skills. • Excellent project management and communication skills. • Ability to work independently in a fast-paced, highly cross-functional environment. • Preferred • Experience with SMS and/or WhatsApp programs. • Working knowledge of SQL. • Experience working with APIs, customer data platforms (CDPs), or data warehouses. • Experience supporting global and multilingual campaigns. • Familiarity with AI tools and applying AI to CRM workflows. • Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. • Proven ability to operate effectively with a global-first mindset
Responsibilities
• Own lifecycle strategy and automation architecture • Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. • Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. • Modernize existing journeys through structured experimentation and continuous optimization. • Build and execute CRM programs in Braze • Serve as a Braze subject matter expert. • Build and manage Campaigns, Canvases, and Content Cards. • Create advanced personalization using Liquid. • Configure dynamic content, audience segmentation, and behavioral triggers. • Troubleshoot and solve technical problems • Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance. • Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues. • Proactively identify risks and implement scalable solutions. • Drive experimentation and performance optimization • Design A/B tests with clear hypotheses and measurable success criteria. • Analyze performance data to improve audience targeting, customer journeys, and content effectiveness. • Partner across the business • Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams. • Translate business goals into effective CRM strategies. • Act as a trusted CRM expert and strategic partner across the organization.
Benefits
• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses • “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. • Donation matching. Give back? Give more! We match qualifying charitable donations annually. • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. • Travel perks. We believe that travel is employee development, so we provide discounts and more. • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. • Health benefits. We offer great coverage and competitive premiums. • Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. • Our Cultural Pillars: • Traveler first • We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. • Execution is our edge • We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. • We succeed together • We succeed together • The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. • We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected]. • If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!
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