OLIVER Agency - Senior Content Manager
Responsibilities
• Develop and implement content strategy that serves client's commercial objectives, including A/B testing plans for Amazon product pages • Lead end-to-end content management across all publishing platforms: case raising, set-up, upload, editing, amends, and ongoing maintenance • Serve as NPD project lead for content creation, development, and publishing on DCOMM, ensuring best-in-class product launches • Manage content execution projects from scoping and asset review through to proposal creation and creative team alignment • Ensure all published content is accurate, on-brand, and error-free across every channel and platform • Collaborate with product, brand, and marketing teams to align content with strategic requirements and brand guidelines • Partner with the copywriter and designers to produce content that is visually rich and copy-strong, within best-in-class guidelines • Use data and commercial insight to inform content decisions and drive continuous improvement • Monitor team workflows and content management processes, ensuring adherence to agreed standards and timelines • Build proactive working relationships across the wider business, keeping key stakeholders informed and aligned • Proven experience in content management, spanning strategy development, platform publishing, and end-to-end project delivery • Hands-on proficiency with Brandbank, Amazon Vendor Central, and PIM platforms • Experience managing content projects — scoping, briefing, asset review, proposal creation, and creative team alignment • Solid understanding of SEO principles and their application to product content and digital channels • Strong editing and proofreading skills, with a high standard of accuracy and attention to detail • Track record of leading, mentoring, and inspiring small creative teams • Collaborative working style, with the ability to build effective relationships across brand, product, and marketing functions • Data-informed approach to decision-making, with an understanding of how commercial priorities shape content strategy • Ability to manage multiple projects simultaneously and maintain quality under shifting timelines • Proficiency with Microsoft Excel and Microsoft Planner • Experience within the alcohol, beverage, or FMCG sector (desirable) • Advanced use of Gen AI tools to enhance content output, workflow efficiency, and publishing quality • Experience designing AI-assisted workflows for yourself and your team • Ability to guide others on effective, responsible AI tool usage within a content context • Agentic approach to complex, multi-step content challenges — from brief through to live publication • Strong understanding of AI capabilities and limitations, with rigorous human oversight applied to all published content • #LI-RW1 #LI-Midsenior #LI-Hybrid • Our values shape everything we do: • Be Ambitious to succeed • Ambitious • Be Imaginative to push the boundaries of what’s possible • Imaginative • Be Inspirational to do groundbreaking work • Inspirational • Be always learning and listening to understand • always learning and listening • Be Results-focused to exceed expectations • Results-focused • Be actively pro-inclusive and anti-racist across our community, clients and creations • actively pro-inclusive and anti-racist • Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.
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