Goodway Group - Global Paid Search & Social Media Manager
Requirements
• Bachelor’s degree in marketing, advertising, business, or a related field preferred. • Three or more years of hands-on experience managing paid search and paid social campaigns. • Experience working in direct-response, commerce, performance marketing, or growth-focused environments. • Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X. • Solid understanding of campaign setup, trafficking, keyword and audience strategy, bidding, budget allocation, forecasting, testing, optimization, reporting, troubleshooting, and billing. • Knowledge of measurement strategy, conversion tracking, pixels, attribution, and how different media channels influence consumer behavior. • Experience analyzing and visualizing campaign data using tools such as Google Analytics, Looker Studio, Skai, or Tableau. SQL experience is a plus. • Strong analytical and problem-solving skills with the ability to turn performance data into clear recommendations. • Excellent client communication and presentation skills. • Proven ability to manage multiple campaigns, platforms, priorities, and deadlines. • Collaborative approach and experience working effectively across disciplines and teams. • Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!
Responsibilities
• Strategic Media Activation: • Plan, activate, optimize, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X. • Translate client objectives and communication strategies into effective search and social campaign recommendations. • Develop campaign structures, audience strategies, keyword approaches, bidding strategies, budget allocations, and testing plans. • Make activation and investment decisions based on client goals, audience insights, customer journeys, and campaign performance. • Manage performance against conversion-focused metrics such as CPL, CPA, CAC, ROAS, CLV, and lead-to-sale ratio. • Use client, platform, and proprietary data to refine targeting, adjust media investments, and identify opportunities for campaign expansion. • Oversee the full campaign lifecycle, including setup, trafficking, optimization, troubleshooting, reporting, forecasting, and billing. • Ensure brand safety, fraud prevention, tracking accuracy, and data-quality transparency across campaigns. • Support audits of prospective and existing client search and social accounts. • Client Service: • Develop comprehensive paid search and social activation plans aligned with each client’s business goals and customer journey. • Anticipate client needs and provide proactive, data-informed recommendations. • Present campaign performance, analysis, and insights clearly to clients and internal stakeholders. • Explain platform strategies, investment decisions, results, and optimization recommendations in accessible business terms. • Build trusted client relationships through responsive communication, reliable execution, and strategic guidance. • Cross-Functional Collaboration: • Collaborate with strategy, planning, analytics, creative, CX, and investment teams to deliver a cohesive consumer experience across channels. • Work closely with media planning teams to manage campaign delivery and provide ongoing optimization recommendations. • Coordinate creative requirements, tracking needs, reporting expectations, and campaign timelines across internal and client teams. • Contribute search and social expertise to broader media planning and business-review discussions. • Support and mentor junior team members by sharing platform knowledge and activation best practices. • Thought-Leadership: • Help establish and refine paid search and social activation standards and best practices. • Stay current on platform changes, privacy developments, measurement capabilities, emerging technologies, and industry trends. • Identify new platform features, buying strategies, and testing opportunities that could improve client outcomes. • Participate in professional development and contribute meaningfully within areas of subject-matter expertise.
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