virtahealth - Growth Campaign Manager, Lifecycle

• Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze. • Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing. • Monitor daily campaign health, tracking key conversion funnel metrics (engagement, conversion, activation, incremental lift, and campaign efficiency.) to surface actionable baseline optimization opportunities. • Own day-to-day campaign orchestration from intake through retrospective, including developing briefs and workback plans, coordinating assets and approvals, managing dependencies, and keeping stakeholders informed. • Build and maintain repeatable AI-assisted project management workflows to keep campaign launches on schedule and eliminate cross-functional bottlenecks. • Support a limited number of broader Growth initiatives such as webinars, landing-page tests, or SEO/SEM campaigns based on team priorities. • Develop a working understanding of Virta’s member acquisition lifecycle, campaign calendar, core audience segments, success metrics, and marketing technology stack. • Build cross-functional relationships with Lifecycle, Marketing Operations, Data, Content, Design, and Product. • Take on execution of standard and moderately complex lifecycle campaigns, managing briefs, timelines, assets, approvals, and launches. • Analyze campaign performance and contribute recommendations for testing, segmentation, personalization, and automation. • Support select cross-channel Growth initiatives and implement AI-assisted workflows that improve campaign planning, execution, or reporting. • Take ownership of campaign project management across your broader remit (coordinating SEO content pushes, landing page updates, and lifecycle launches) while implementing AI-assisted workflows. • 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment. • Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc). • Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners. • Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams. • Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels. • Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking. • Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content. • Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review. • Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or other channels beyond email. • Basic SQL, JSON, or data-schema literacy, sufficient to collaborate effectively with technical partners. • Exposure to landing-page optimization, web campaigns, SEO, or SEM as part of a broader cross-channel Growth team. • VALUES-DRIVEN CULTURE • Virta’s company values drive our culture, so you’ll do well if: • You put people first and take care of yourself, your peers, and our patients equally • You have a strong sense of ownership and take initiative while empowering others to do the same • You prioritize positive impact over busy work • You have no ego and understand that everyone has something to bring to the table regardless of experience • You appreciate transparency and promote trust and empowerment through open access of information • You are evidence-based and prioritize data and science over seniority or dogma • You take risks and rapidly iterate • Is this role not quite what you're looking for? Join our Talent Community https://jobs.ashbyhq.com/virtahealth/form/talent-community-form and follow us on Linkedin https://www.linkedin.com/company/virta-health to stay connected!