tenna - Content Marketer
Requirements
• 5+ years of experience in content marketing, copywriting, and editing across digital, brand, demand generation, and sales enablement content. • Bachelor’s degree in Marketing, Business, Communications, Digital Technologies, or a related field. • Proven experience marketing for B2B SaaS organizations is required. • Strong writing, editing, and storytelling skills across blogs, email marketing, brand campaigns, and event marketing initiatives. • Experience creating content for complex or technical industries such as construction, SaaS, equipment, or similar industries is preferred. • Proficient in and open to using AI tools for content creation, ideation, optimization, and productivity. • Experience using CMS and marketing platforms, ideally HubSpot, along with tools such as SEMrush and Google Analytics. • Basic design experience and proficiency with Adobe Creative Suite, including Photoshop and Illustrator, is required. • Experience supporting go-to-market initiatives across multiple stages of the funnel, including inbound, outbound, ABM, lead generation, and sales enablement. • Ability to manage multiple projects and deadlines while maintaining a high standard of quality and attention to detail. • Strong understanding of SEO principles, content optimization, and audience engagement best practices. • Experience collaborating cross-functionally with Product, Engineering, Sales, Customer Success, and Partnerships teams. • Strong communication, organizational, and interpersonal skills with a proactive, resourceful, and results-oriented mindset. • ## Benefits, Perks, & Additional Information: • Full-time opportunity. • Location: Remote – nationwide. • Competitive compensation packages offered. • Opportunities for growth and personal development within a highly dynamic team. • Robust, low-cost benefit packages offered. • Benefit coverage begins on the first date of employment. • Dependent Care offered. • Employee referral bonuses.
Responsibilities
• Write, edit, and produce high-quality SEO/AEO-driven blog articles and long-form content, website and landing page copy, sales enablement materials (including one-pagers, case studies, and pitch decks), email campaigns and nurture sequences in CRM, digital ads and campaign messaging, and miscellaneous presentation decks and assets • Create content based on marketing calendar assignments. • Support the creation and distribution of Voice of Customer materials. • Support ongoing website updates and content refresh initiatives. • Collaborate with the Content Marketing Manager to optimize content for SEO and performance, incorporating keyword strategy and best practices. • Own content from first draft through final production, ensuring clarity, accuracy, and consistency. • Maintain a high bar for quality, speed, and attention to detail by producing strong first drafts quickly and refining them to production-ready quality. • Manage multiple projects simultaneously while meeting deadlines. • Follow and improve content workflows and processes. • Ensure consistency in brand voice, tone, and messaging across all deliverables. • Collaborate with designers to create innovative graphics that effectively convey complex concepts; the ability to self-produce assets in Adobe Creative Suite is a strong plus. • Use AI tools and modern content platforms to accelerate drafting, editing, and ideation. • Continuously explore AI tools and workflows to improve efficiency and output. • Create content supporting net new prospect acquisition and customer expansion. • Produce assets for integrated campaigns, including email marketing, landing pages, sales assets, and follow-up materials. • Align content to campaign goals, buyer journey stages, and personas. • Effectively distribute content and monitor performance in accordance with campaign strategy, analyzing results and adjusting strategy as needed. • Collaborate with product, sales, and marketing teams to gather input and ensure accuracy of messaging. • Collaborate with sales to create customized proposals upon request. • Support Partner Marketing efforts as needed.
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