Cresta - Events and Field Marketing Manager - East
Requirements
• Bachelor’s degree or equivalent practical experience • 3–5 years of experience in B2B field/event marketing or integrated campaign roles • Strong project management capabilities—able to juggle multiple programs at once • Excellent communicator who can influence up, down, and across functions • Analytical mindset with experience in reporting on event performance and ROI • Experience with AI, Contact Center, or Customer Experience solutions • Experience supporting account-based field strategies • Previous sales/SDR experience or strong familiarity with sales processes • Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly
Responsibilities
• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success. • Own Strategy + Playbook: • Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance. • Own Pipeline & Event ROI Reporting: • Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration • Lead Cross-Functional Alignment: • Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations) • Lead Complex Program Workstreams: • Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps • Manage Event Budget: • Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value • Negotiate & Optimize Vendors: • Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration • Build Integrated Promo Plans: • Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy • Innovate & Share Learnings: • Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact • Drive Executive Readiness: • Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions • Standardize & Operationalize: • Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement • Shape Field Narrative: • Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping • Be a Collaborative Team Player:
Benefits
• Medical, dental, and vision plans that are designed to fit you and your family’s needs. • Flexible vacation time to promote a healthy work-life blend. • Paid parental leave to support you and your family. • Monthly Gym & Phone allowance • Work from home office stipend to help you succeed in a remote environment. • Lunches and dinners included for in-office employees via Grubhub • Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. • The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. • Salary Range: $110,000 - 150,000 + Equity • $110,000 - 150,000 + Equity • We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
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