Nutrafol - Sr. Manager, Lifecycle Acquisition

• 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company • Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting • Analytical ability to pull, interpret, and act on performance data without analyst support • Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance • Experience building experimentation programs from scratch, not just managing executed individual tests • Ability to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results • 3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management • Ability to lead through ambiguity and build a culture of accountability and continuous improvement • Proven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when needed • Comfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data • Excellent written and verbal communication skills; you can naturally brief teams and stakeholders with clarity and conviction, including writing crisp briefs and recommendations, and you can present with both data and narrative • Ability to thrive in a high growth company, act with ownership, outcome-oriented, and comfortable with ambiguity • Hands-on experience with “testing and learning” with hypotheses, iteration, and changing course based on data • Strong collaborator, ability to thrive in building alignment across teams, while translating between functional business partners • Eye for attention to detail, especially around campaign QA, tracking accuracy, and compliance • Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. • $130,000—$145,000 USD