MoveOn.org - Senior Director of Digital Membership Strategy
Requirements
• 8 years of experience in digital communications and strategy, with the ability to craft compelling and impactful program strategy for online audiences. • 5 years of managerial experience, with a proven track record of motivating a cross-functional team of digital strategists. • 5 years of experience in issue-based or political advocacy. • Proven track record in fostering collaboration among cross-functional teams, ensuring a unified approach to achieve common goals. • Proficiency in implementing and managing robust tracking systems to monitor and analyze digital metrics, with a focus on data-driven decision-making. • Reports to: Chief of Digital Member Experience • Location: The position may be based anywhere in the contiguous United States. May require occasional travel. • Location: • Classification, Salary, and Benefits: At MoveOn, we commit to equity in our compensation philosophy and practices. We are committed to equal pay for equal work. To counter systemic compensation issues in this country and pay inequality, we have a non-negotiable compensation practice. We utilize benchmarking and peer organization data to ensure we provide competitive nonprofit compensation and benefits. The annual salary for this position is $155,327.29. In addition to the base salary, we offer a monthly home office subsidy. We also offer an internet and phone subsidy of $2,100 annually and a health and wellness subsidy of $900 annually. All of these cash benefits are added to your bimonthly paycheck. We offer strong medical, dental, and vision benefits, which are free to employees and children of employees (spouses or domestic partners can be added at a subsidized rate). We offer employer-paid premiums for life insurance; four weeks accrued paid vacation time per year, prorated for the period that you work; 18 weeks of paid parental leave (birth, adoption, foster care placement of a child), 10 days accrued paid sick time prorated for the period that you work; paid family medical leave; and 8 staff holidays and 6 floating holidays. We contribute 5% to your 401(k) after six months of employment. We also offer a $1000 in professional development budget each year for each staff member.
Responsibilities
• Oversee, develop, and execute comprehensive and data-driven digital communication strategies across email, SMS, and web channels, in service of member engagement, growth, impact, and narrative goals. • Be in tune with the work happening at MoveOn and with what’s happening in the world, building cross-channel member communication arcs that are timely, resonant, relevant, and consistent with MoveOn’s brand. • Establish and enforce best practices for cross-channel collaboration, ensuring a consistent narrative and messaging across email, SMS, and web channels, as well as consistency and integration with social media and advertising efforts. • Implement and manage robust tracking systems, working with the Analytics team to discover and build key membership insights and performance metrics across email, SMS, and web channels. • Provide regular reports with actionable insights to organizational leadership and key stakeholders. • Represent MoveOn in broader movement convenings, participating in cross-organizational and industry communities of practice, and bringing and sharing insights to invest in the growth and learning of ourselves and our peers. • Manage a team of email, mobile, and web channel strategists, fostering a culture of collaboration and innovation aligned with MoveOn’s goals and mission. Ensure ongoing leadership and career growth of the team, and manage budget and staff resourcing. • Oversee cross-organizational processes for evaluating the impact of digital strategies on MoveOn’s goals, providing a holistic view of organizational impact and member engagement through comprehensive reporting and analysis. • A successful candidate will: • Be an active consumer of news, politics, and digital best practices. You love knowing what’s going on, connecting people to what matters, and measuring the impact of your work. • Be an excellent manager of cross-functional teams and projects. • Have a strong ability to build strategies that tell stories of impact that engage people, both in individual messages and in arcs of communications over time. • Be a strong and consistent editor for brand, voice, clarity, and narrative. • Be skilled and thoughtful regarding nuanced communication related to race, gender, class, and other aspects of identity in your internal and external communications. • Be fluent with tools to manage email, shortcode and 10dlc SMS, websites, and analytics for each (ActionKit, Action Network, Mobile Commons, Strive/Ascend, Spoke, Prompt.io, Wordpress, or similar).
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