kraken.com - Social Media Lead, Kraken Pro

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro. • Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content. • Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation. • Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance. • Integrate key updates. Translate product and ecosystem news into clear, compelling narratives. • Measure what matters. Track growth and performance and iterate based on insights and experiments. • Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms. • Receipts. Posts you wrote that broke out, on a brand account or your own or that you manage. We care more about what you've made than where you've worked. • 3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here. • Speed under pressure. Markets don't wait for approval cycles and neither do you. • High AI competency. Enabling you to multiply your impact and keep up with demand. • Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out. • Taste. Knowing when not to post is as valuable as knowing when to. • Comfortable handling high-paced social channels • Strong writing, editing, and communication skills. • Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCut • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.