iwoca.co.uk - Performance Creative Strategist

• Proven track record producing paid social creative that drives measurable business outcomes, not just engagement. • Deep fluency with Meta and TikTok, understanding how algorithms reward creative, how formats perform differently, what makes content feel native. • Experience managing creative production across multiple formats and partners simultaneously. • Strong project & stakeholder management with a proven ability to source, brief, and manage creators or influencers, including negotiating usage rights and partnership arrangements. • Strong creative judgement paired with commercial discipline; ie. you can tell the difference between a concept that will perform and one that just looks good in a deck. • Social native. You live on these platforms. Understanding of performance marketing / paid social creative landscape and industry trends. • B2B or financial services paid social experience (or strong B2C analytical chops that transfer). • Hands-on video production or editing skills. • Experience with creator management platforms (e.g. Grin, CreatorIQ). • Familiarity with creative testing methodologies and connecting creative variables to conversion. • An existing network of creators, UGC producers, or freelance creative talent. • At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement so our products and decisions improve over time. • We put a lot of effort into making iwoca a great place to work: • Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. • Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.