inbeat-agency - Creative Performance Specialist
Requirements
• 2–4+ years experience in paid social creative, media buying, or creative strategy • Deep understanding of Meta and TikTok ad formats, performance metrics, and testing methodologies • Strong analytical skills — you can look at a dashboard and spot exactly what needs to change • Excellent communication, with the ability to present insights clearly and persuasively • Proactive, resourceful, and comfortable working independently in a fast-paced remote team • Creative performance analysis • Client communication and insights presentation • Familiarity with ad testing frameworks and performance metrics • Detail-oriented and organized in documentation • Collaborative mindset with a strong sense of initiative • Proficient in Slack, Google Suite, and project management tools (e.g., ClickUp) • Be a loop closer — follow through with ownership from start to finish • Be solution-oriented with a calm, professional presence in client-facing conversations • Good at multitasking, adapting quickly to resolve issues, and staying calm under pressure.
Responsibilities
• Creative strategy & storyboard development (40%) • Develop high-performing storyboards and scripts that align with client goals, audience insights, and platform best practices (Meta, TikTok, etc.) • Outline campaign objectives, messaging angles, and creative directions based on performance data and testing learnings. • Write compelling ad copy and narratives that reflect each client’s voice while driving scroll-stopping engagement. • Ensure all creative outputs are built with a strong performance lens and contribute to iterative testing cycles. • Creative Performance Reviews & Iteration (60%) • Join client kickoff calls to align on performance goals and creative direction. • Lead and present creative audits for retainer clients, offering clear, strategic insights into what’s working and what needs improvement. • Translate performance data into actionable creative recommendations that guide future ads and iterations. • Deliver performance reviews in a clear, confident, and client-ready manner. • Partner with strategists post-delivery to ensure feedback loops are consistent, focused, and impact-driven. • Own iteration projects and guide the creative strategy team on performance insights.
Benefits
• Creative Milkshake Stipends (mental health, healthcare & internet) • Time Off: 21 days PTO + 7 Paid Sick Days; company closure: 2 weeks at year-end (estimated: December 22 – January 5) • Maternity/Paternity Leave • Long Service Incentives (starting from 2 years) • [https://app.ashbyhq.com/api/images/user-content/5fce1e15-71f1-4704-a4f3-daac73a8c5e4/addc1cc0-34d2-4e1a-9a7a-0fe242f03c04/Copy%20of%20Careers%20Page%20Visuals%20(5).png]
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