ruby-labs - Senior Creative Producer

Remote - Latvia, Slovakia, Croatia...3w ago

Remote Senior EMEA E-commerce Oil & Gas Creative Designer D2C Documentation Ruby Market Research CVR

Requirements

• 4+ years producing performance ad creative for D2C or subscription consumer products • Proven track record of high-volume output, shipping and live-testing multiple new concepts weekly • Deep working knowledge of the major ad network ecosystems (Google, Meta, TikTok, Snapchat, etc). • Demonstrated fluency with an AI production stack across image, video, voice, and scripting tools • Ability to read creative-level performance data independently and act on it without an analyst in the loop • Experience building structured creative testing frameworks, not ad-hoc one-off tests • Strong portfolio of ads with verifiable performance results. (Applications must include a CV and a portfolio of ad creative you personally produced). • Leadership Attributes • Systematic operator. You build repeatable creative processes, not one-time wins • Fully accountable for performance outcomes, not just delivery of assets • Fast and decisive under volume. Comfortable killing your own concepts when data says so • Treats User Acquisition as a working partner, not a downstream recipient of files • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Responsibilities

• Creative Strategy & Concepting • Own the creative angle strategy: Define which hooks, pains, and value propositions get tested next • Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats • Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences • Build and maintain a documented library of proven angles, hooks, and creative patterns • PRODUCTION & TESTING VELOCITY • Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week • Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions. • Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand. • PERFORMANCE ANALYSIS & ITERATION • Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS • Generate testable hypotheses from performance data and retire underperforming angles quickly • Identify winning patterns, codify why they work, and scale them into new concept batches • Deliver structured creative performance reviews with clear recommendations for the next cycle • MARKET RESEARCH & COLLABORATION • Run systematic competitor creative research across ad libraries and creative intelligence tools • Track emerging formats, platform policy shifts, and creative trends in the consumer AI category • Communicate daily with User Acquisition Managers, taking briefs on which angles need more volume

Benefits

• Discover the perks of being part of our vibrant team! We offer: • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt • Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!