serval - Senior Field Marketing & ABM Manager, EMEA
Requirements
• Creative and opportunistic. You see an opening where others see a closed door. You know that breaking through to hard-to-reach accounts isn't about budget, it's about timing, creativity, and understanding what matters. • Allergic to "best practices" that produce mediocre results. You'd rather test something bold than execute something safe. • A doer, not a delegator. You're equally comfortable building a Salesforce report, negotiating with a venue in Shoreditch, or sending a llama with an invite around its neck to a CIO's office in Canary Wharf. • Comfortable being first. You're energised by an empty calendar and a blank budget line, and you don't need a US playbook translated for you. • 5-7+ years experience in field, experiential, growth, or ABM marketing. • Experience running programs across multiple European markets, not just the UK. • Proficiency with Salesforce, Hubspot [or similar], and intent tools [6sense, Demandbase, or similar]. • Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue. • Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions. • Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies. • Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution. • Comfortable moving fast, experimenting, and adjusting in real time. • Strong collaborator who earns trust with Sales quickly, including with a US-based marketing team across time zones. • Comfortable with 25% travel across EMEA, up to 50% seasonally. • Based in London with the right to work in the UK. • Previous experience marketing to IT, Engineering, or Security leaders. • Experience as an early or first marketing hire in a new region. • Additional European languages.
Responsibilities
• Define the EMEA go-to-market strategy for field programs: what we do, where we show up, and how we win across UK&I, DACH, Benelux, and the Nordics. • Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts. • Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, and content, navigating the practical realities of multi-country execution [shipping, VAT, GDPR, local vendors, language]. • Partner with sales to understand territory priorities, account dynamics, and pipeline gaps, then actively participate in deal strategy, not just event execution. • Adapt what works globally and kill what doesn't travel. Bring the best of our US programs to Europe, and feed EMEA-born ideas back the other way. • Track impact through account engagement, pilots started, velocity, and closed-won revenue. • Create tight feedback loops with Sales leadership on both sides of the Atlantic to continuously improve territory strategy and program effectiveness. • Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.
Benefits
• £110K – £150K • Offers Equity • Actual compensation will depend on experience and skills. In addition to salary, we offer meaningful early-stage equity and a range of benefits to support your well-being and growth — including comprehensive health coverage, flexible PTO, daily lunches and snacks, onsite gym access, and regular team events and offsites. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Our address is 100 Montgomery St, San Francisco, CA, 94104
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT