Twilio - Digital Marketing Manager

• Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! • Bachelor’s degree in Marketing, Communications, Business, or related field. • 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific • 5–8 years • Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more • Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce) • Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment • Strong communication and copy-editing skills in English • Able to adapt strategies to diverse regional markets and different audiences • Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals • EMPOWER OTHERS: Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role • BE AN OWNER: Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development. • BE INCLUSIVE: Work closely with the Digital Marketing Director and the broader marketing team when planning and ensure marketing investments are maximised to deliver highest RoI to the business • RUTHLESSLY PRIORITISE: Track closely on regional KPIs while managing sub-regional digital channel and activation requirements • NO SHENANIGANS: Work with Marketing Analytics to build a cadence of robust, trusted regional demand creation reporting and proactively address any gaps against regional targets. • WEAR THE CUSTOMER'S SHOES: Build a demand creation team that is consistently building world class experiences through the quality of the content we produce and the digital engagement experiences we deliver across all digital touchpoints in their journey. Work diligently to advocate for local customers with resources at the Global level across Growth Strategy, Web, Field and Campaigns teams. • DON’T SETTLE: Identify areas of improvement and opportunity and address them one by one, establish the relationships needed to advocate for your team, while consistently prioritizing region needs and balancing resources and capabilities to implement. • DRAW THE OWL: Scale your  team to their top abilities with creativity, prioritization, and excitement, think outside of the box to deliver the business needs today while thinking about hyper growth. Build a team that lives on as a legacy. • Location • This role will be remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi). • Travel • We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.