lemlist - AI Growth Manager Ads

• Taken over Meta and Google Ads end to end, audited both and shipped a V1 strategy (audiences, funnels, angles, budget ramp-up by geo) • Rebuilt tracking so every creative, landing and geo is measured from click to first payment • Launched the creative engine (creators, AI, UGC) → 200+ creatives shipped in a month • Plugged Adkit (already live on Google) into Meta and shipped your first agents: daily perf in Slack, creative briefs fed by reviews and competitor ads, auto-rules • Tested one new channel: YouTube, TikTok, Reddit or ChatGPT ads • Scaled paid to a $2M/year run rate with LTV/CAC above 6 • Hit 500+ creatives a month, half new concepts, half iterations on winners • Handed 80% of day-to-day ops (launches, copy, keywords, reporting) to agents you built • Given every geo × persona × use case its own hooks, ads and landing, all tracked • Tested 3+ new channels and turned at least one into an evergreen program • Built one measurement framework everyone trusts: signup → paid → expansion • Bonus: shared your playbooks publicly on Linkedin • BUILD THE SYSTEM FIRST • Map what running paid at lemlist really looks like day to day, spot what's slow or broken, automate it • Build agents that brief, produce, launch, analyse and iterate, and get better every week. Stack: Adkit, Claude, Storyblok + Meta + Google Ads MCPs • Your weekly question: "how does this run without me, and how does it learn?" • OWN PAID END TO END • Meta first, Google right behind • Audience first, channel second: find where our buyers hang out, then pick YouTube, TikTok, Reddit, ChatGPT ads or whatever comes next • Run campaigns across channels with one message and one funnel • RUN THE CREATIVE ENGINE • Build a creator pool (paid per creative or on perf) + AI production + agencies • 400–500 creatives a month: 50% new, 50% iterations on winners, 3–5 hooks per concept • Turn everything we produce (GTM Club videos, influencer posts, webinars) into ads. Kill losers fast, milk winners until they die • WRITE ADS PEOPLE ACTUALLY CLICK • Thumb-stoppers that stand out in a feed full of AI SDR ads • Emotional and MOFU angles: traction, quotas, commissions, "how do I close my first 50 customers?" • Our customers' words, pulled from G2 reviews, sales calls and prospect replies • On Google, copy that matches what people really type. They search like they prompt ChatGPT now • Steal ideas from fashion, sport and food brands. Never from our competitors • SHIP YOUR OWN FUNNEL • One ad, one hook, one landing. You build and A/B test them yourself • You own tracking: events, Conversions API, attribution • No engineering queue. You have Claude, the MCPs and access to everything • Geo, persona, pain, use case, maturity: break everything down and track every variation • Consolidated campaign structures so the algos learn, fully granular creatives and landings • OWN THE BUDGET AND THE RESULTS • A $2M budget and its ramp-up plan • Revenue is the only scoreboard. A signup that never pays doesn't count • Bet big to learn fast. Price the downside before each bet, then cut or scale • When a test wins, turn it into an evergreen program: set the bar it has to hold, automate it, and decide when it runs on autopilot or moves to a new owner • Share your learnings every week