Figma - Product Marketing Manager, Monetization
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Requirements
• 5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market • Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes • Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement • Experience partnering with Product teams and driving alignment with executive partners • Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn • While it’s not required, it’s an added plus if you also have: • Experience with consumption-based or usage-based pricing models • Background marketing to admin, IT, or procurement personas at large enterprises • Experience with AI product marketing or marketing AI-powered features • At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. • Pay Transparency Disclosure • If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below. • Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. • Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Responsibilities
• Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings • Craft clear, concise customer communications that help admins and buyers navigate complex changes • Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements • Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts • Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention
Benefits
• $153,000 - $317,000 USD • At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. • We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. • Examples of accommodations include but are not limited to: • Holding interviews in an accessible location • Enabling closed captioning on video conferencing • Ensuring all written communication be compatible with screen readers • Changing the mode or format of interviews • To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. • By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
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