deliveroo - Global FMCG Insights Manager
Requirements
• FMCG Analytics Expertise: Significant experience in a data-driven insight, analytics, or category management role, with a proven track record working directly with or within FMCG/CPG businesses. • Data-Led Storytelling: Exceptional ability to find the signal in noisy data and translate complex analytical findings into clear, commercially relevant narratives for senior external leaders. • Technical Tool Proficiency: Strong capability working with large datasets, with advanced Excel/Google Sheets skills and exposure to data tools like SQL, Tableau, or Looker. • Commercial Acumen: Deep understanding of how FMCG brands evaluate distribution metrics, rate of sale, market share, and advertising return on investment (ROI). • Stakeholder Management: Proven ability to build trust, manage external partner expectations, and confidently present strategic recommendations up to director level. • Marketplace or E-commerce Experience: Prior exposure to retail media, e-commerce platforms, or fast-moving marketplace environments. • Research and Measurement Skills: Familiarity with research methodologies (qualitative and quantitative) alongside advertising measurement and incrementality testing. • Agency-Side Background: Previous experience working within an insight, shopper marketing, or media agency environment serving prominent CPG clients.
Responsibilities
• You’ll be joining the Ads & Partnerships team. We work with some of the world's leading consumer goods brands to help them reach millions of shoppers at the moment of purchase, sitting at the intersection of grocery retail, digital advertising, and data. • Own the Insight Agenda: Lead category analysis, shopper behaviour deep-dives, and trend reporting for a dedicated portfolio of FMCG and CPG partners. • Translate Data into Action: Interrogate complex datasets—including basket data, search metrics, conversion rates, and share of shelf—to surface high-utility commercial findings. • Deliver Executive Presentations: Build and deliver compelling insight decks to brand managers, category directors, and C-suite stakeholders, translating analytical metrics into clear narratives. • Shape Insight Products: Partner with product and data engineering teams to define, develop, and commercialise the dashboards, reports, and metrics that CPG partners value. • Anchor Joint Business Plans: Provide the data foundation, robust analysis, and predictive metrics that anchor Joint Business Plans (JBPs) alongside our commercial account teams. • Collaborate Globally: Work closely with Data & Insight teams across Wolt and DoorDash to align methodologies, share knowledge, and bring the group's best analytical thinking to our partnerships.
Benefits
• At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: • 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. • 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. • 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. • 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. • We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here. • OUR GLOBAL STRUCTURE • Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. • DIVERSITY, EQUITY AND INCLUSION • At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. • We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
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