Airalo - Customer Retention Director
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 10+ years in CRM, lifecycle, retention, or growth roles • Experience owning lifecycle strategy in a B2C or mobile-first company • Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable, etc.) • Proven ability to drive measurable improvements in retention, LTV, or repeat rate • Strong experimentation mindset (A/B testing, cohort analysis, incrementality) • Deep understanding of user segmentation and lifecycle journeys • Ability to work cross-functionally with Product, Data, and Growth teams • Strong analytical thinking with the ability to turn data into decisions • Experience in mobile apps, travel, or marketplace businesses • Familiarity with tools like Firebase, GA4, Adjust, or similar • Experience with loyalty programs, referral systems, or incentive design • SQL or technical background for working with data teams • If you are interested in this position, please apply to the ad. • By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: https://www.airalo.com/more-info/privacy-policy?srsltid=AfmBOooBT0rXAj1FaNelZ3VfN0wvhwzvAoxdtHnOKSVETpiSjiXVuycy • We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
Responsibilities
• Own retention as a cross functional system spanning CRM, Product, and Data • Define lifecycle strategy across activation, retention, engagement, and referral • Lead CRM channels end to end (push, email, in-app messaging, app inbox) • Define and drive Product requirements across onboarding, engagement, and lifecycle UX • Build and scale a lifecycle system that drives repeat usage and revenue • Work with Data and CRM to refine segmentation strategy across user types, markets, and behaviors • Design and run experiments across messaging, timing, journeys, and incentives • Partner with Data to define measurement frameworks, segmentation, and incrementality • Own how incentives (discounts, Airmoney, referrals) are used within lifecycle • Establish clear communication rules to avoid fatigue and overlap • Identify and prioritize the highest impact lifecycle opportunities • Translate insights into actionable changes across CRM and Product
Benefits
• Ready to make travel easier for millions? Airalo is the world’s first and largest eSIM store, helping travellers stay connected seamlessly in over 200 countries and regions. We value empathy, ownership, and innovation, and trust our team to take initiative, put the customer first, and grow together while making a real impact every day. • Airalo’s fully remote Growth team is growing, and this is your chance to join a team where creativity runs wild. We empower our marketing geniuses to bring bold, innovative ideas to life. You’ll get to showcase the Airalo brand, excite travelers around the world, and experiment with the best marketing tech in the business, all while having the freedom to explore, create, and grow.As Director of Retention at Airalo, you will own how we drive repeat usage, engagement, and long-term customer value. This role is about building a lifecycle system that drives real behavior, not just running campaigns.You will define how we activate users, bring them back, and increase frequency over time, owning retention as a system across CRM, Product, and Data, ensuring lifecycle is a core driver of revenue • “What actually makes users come back?”
No credit card. Takes 10 seconds.