OKX - Sr. Product Marketing Manager, LATAM

• Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users. • Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution. • Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances. • Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption. • Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads. • Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives. • Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams. • Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals. • What We Look For In You • At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable. • At least 7 years of product marketing experience • Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives. • Financial Markets Knowledge • Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies. • Digital Marketing Expertise • Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. Preferably trilingual in English, Spanish, and Portuguese • Communication and Influence: • Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space • Market Analysis