Clara - Global Head of Product Marketing (AI-Native)
Requirements
• 7+ years in product marketing or growth marketing, with at least 2 years leading the function or a team. • Strong storyteller: a portfolio of positioning docs, launch narratives, or campaigns that moved a real metric, not just shipped. • Analytical: comfortable owning your own data, tying narrative decisions to funnel or revenue metrics, and making the case with numbers. • Active, daily use of AI Building tools as part of your real workflow: research, drafting, messaging testing, and competitive intelligence. • Experience building a function or team from a small base, with the judgment to prioritize ruthlessly. • Excellent written and spoken English and Spanish or Portuguese; comfortable working across LATAM markets and cultures. • Comfortable operating cross-functionally with Sales, Product, and Growth, and able to hold your own in a room with Product leadership. • Fintech, payments, or B2B SaaS experience. • Startup or scale-up experience, where you built things without a large team or established process. • Experience with GTM in more than one LATAM market simultaneously.
Responsibilities
• You'll own product marketing for Clara across Mexico, Brazil, and Colombia: positioning, messaging, launches, and the narrative that connects what Product builds to what drives pipeline and revenue. You'll build the function, set the standard, and use AI to make a small team produce like a large one. • Own positioning and messaging for all Clara products and translate product capability into a story that Sales, Growth, and customers actually believe. • Lead go-to-market for new products and features: launch plans, sales enablement, customer communication, and the metrics that tell you it worked. • Build and run a product marketing function across LatAm. • Use AI as a core part of the workflow: drafting positioning docs, generating and testing messaging variants, building competitive intelligence pipelines, and automating recurring content and research work. • Partner with Growth Marketing, Sales, and Product leadership to turn the roadmap into stories, battlecards, and campaigns that move the pipeline. • Define and track the metrics that prove product marketing's impact: activation, win rates, sales cycle length, and message resonance, not just launch volume. • Set the editorial and storytelling bar for the whole marketing & product org: product marketing's job is to make everyone else's work sharper.
Benefits
• A high talent-density team driven to make an impact in Latin America — low ego, high ownership. • A high talent-density team • Competitive salary and stock options (ESOP) from day one. • An annual learning budget and accelerated development paths. • English is our working language, with Spanish and Portuguese every day. • How we work • Clarity — Open and direct communication: we say what we mean and give context where it matters. • Clarity • Simplicity — If it can be simpler, it should be. • Simplicity • Ownership — We own everything we do, end to end. When something needs to happen, we don't wait. • Ownership • Pride — We hold ourselves to a high standard, and it shows in what we deliver. • Pride • ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning. • ABC (Always Be Changing) • Inclusivity — Diverse ideas, stories and perspectives build a better Clara. • Inclusivity • If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.
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